How technology enables companies to connect with customers
Things started slow I remember when people would go to conferences, take notes, then share them a few hours or days later. Then in 2005-2006 I noticed people started to live blog sessions, anxious readers would refresh as the page was updated in real time … Continue readingWhen Real Time Is *Not* Fast Enough: The Intention Web
Jeremiah: The Web Strategy Blog isn’t just about me, but the overall community. One of the key members of the team is Mitch Canter, my web designer, and the guy who keeps my blog and all the features up and running. I aim to implement … Continue readingGuest Post: Site Updates
Update: Edelman’s Jonny Bentwood comments on the survey results, which I provided to him. As the year winds down, I want to take a moment to breathe, recollect, and refocus on 2010. In an effort to continually improve, I’m launching a survey to find out … Continue readingAction Requested: Take the Web Strategy Survey
In an effort to recognize the changes in the social media space, I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Respected technology commentator and … Continue readingPeople on the Move in the Social Media Industry: Nov 24, 2009
I was briefed as an analyst by Adam Nash, LinkedIn’s Vice President, Search & Platform Products to learn about today’s announcement around opening their network as a platform. Announcement: Access LinkedIn Data From Other Locations Using The LinkedIn Platform Starting today, developers worldwide can integrate LinkedIn … Continue readingFirstTake: Extend LinkedIn’s Community To Your Website
Forbes CMO Network, An Insightful Resource For Marketing Leaders I’m serving CMOs by teaming up with the Forbes as a regular contributor. My goal? To guide marketing leadership on how to leverage disruptive technologies and meet business goals. At a more detailed level, this … Continue readingSocial Technology Impacts Every Customer Touchpoint
At the Altimeter Group, I cover Customer Strategy, which encompasses not only marketing, but also support, expect our discussion to grow as social technologies impact the whole enterprise. The Social Support movement is afoot (see opportunities), and more companies will be connecting existing marketing and … Continue readingMatrix: The Four Social Support Strategies
Augmented Reality provides brands with an engaging experience that merges both the digital and the real world. This 30 second video shows how a 3D animation on the product box enabled me to understand the assembled product. Lego’s “Digital Box” Provides Customers with an Interactive … Continue readingBreakdown: Lego’s “Digital Box”, an Augmented Reality Kiosk
Most people miss out on life because they don’t have a strategy around personal goals. Most Lack a Personal Goal Strategy Let me lay out some the observations I’ve noticed from some of the smartest folks I’ve watched achieve success in their lives. Often they … Continue readingPersonal Goals and #OperationBluewater
Many companies are entering the social/green/community space, with hopes of impressing customers, yet despite their best intentions, they could come across as inauthentic, and be damaging their own brand. Companies should first take a self-assessment of their brand to see if they’re ready before they … Continue readingIs Your Company Trusted or Do You Have a Digital Comb Over?
