How technology enables companies to connect with customers
Forbes CMO Network, An Insightful Resource For Marketing Leaders I’m serving CMOs by teaming up with the Forbes as a regular contributor. My goal? To guide marketing leadership on how to leverage disruptive technologies and meet business goals. At a more detailed level, this … Continue readingSocial Technology Impacts Every Customer Touchpoint
At the Altimeter Group, I cover Customer Strategy, which encompasses not only marketing, but also support, expect our discussion to grow as social technologies impact the whole enterprise. The Social Support movement is afoot (see opportunities), and more companies will be connecting existing marketing and … Continue readingMatrix: The Four Social Support Strategies
Augmented Reality provides brands with an engaging experience that merges both the digital and the real world. This 30 second video shows how a 3D animation on the product box enabled me to understand the assembled product. Lego’s “Digital Box” Provides Customers with an Interactive … Continue readingBreakdown: Lego’s “Digital Box”, an Augmented Reality Kiosk
Most people miss out on life because they don’t have a strategy around personal goals. Most Lack a Personal Goal Strategy Let me lay out some the observations I’ve noticed from some of the smartest folks I’ve watched achieve success in their lives. Often they … Continue readingPersonal Goals and #OperationBluewater
Many companies are entering the social/green/community space, with hopes of impressing customers, yet despite their best intentions, they could come across as inauthentic, and be damaging their own brand. Companies should first take a self-assessment of their brand to see if they’re ready before they … Continue readingIs Your Company Trusted or Do You Have a Digital Comb Over?
As Social Customers Become More Empowered, Organizations Must Have A Listening Strategy As we approach 2010 planning companies need a strategy around listening. Sadly, most companies, and their agency partners don’t know why to listen or how. As a result, they must identify which stage … Continue readingEvolution: The Eight Stages Of Listening
Companies approach social in one of two ways: The first way, companies experiment with little order or goals, the second way, companies have clear goals and intend to invest in a deeper relationship. 1) Shotgun: Toyota’s Yaris Campaign Spreads Chances While experimentation is always important, … Continue readingTwo Approaches: Shotgun vs Laser
I’m very thankful that Forbes has extended me an offer to be a regular contributor discussing emerging technologies for the evolving customer strategy. CMOs are hungry for information. The information landscape is in flux, consumers are more empowered as they assert control using social technologies. … Continue readingInsights for CMOs: A Column For Forbes
Things appear to be picking up in the economy, and I’d like to continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. … Continue readingPeople on the Move in the Social Media Industry: Nov 6, 2009
Bold Strategy Bolsters Users, Developers, and Brands In a recent meeting at Facebook HQ, I was pleasantly surprised to find that Facebook is opening its doors to share roadmaps, data, and it’s experience. This strategy shifts attention towards Facebook.com as a sole destination, and towards … Continue readingHow Facebook’s Open Strategy Shifts The Roadmap for Corporate Marketing and Support
