How technology enables companies to connect with customers
Companies With Support Communities Not Ready For Changes To Come For over a decade, with simple BBS systems to community platforms, support communities haven’t undergone much innovation. Often a silo and tucked away in a website, these communities are going to take center stage. With … Continue readingExpect Rapid Evolution of the Branded Support Community
Two Key Additions In Growth Areas: Lora Cecere, Alan Webber We’re pleased to announce that we’re expanding two new partners Lora Cecere (full bio), Supply Chain Management and Alan Webber (full bio), Government Innovation. Founding partner, coauthor of Groundswell, Charlene Li discusses the hires and … Continue readingGrowth at Altimeter Group: Supply Chain Management, Government Innovation
Every fourth Monday of January, let’s take the time to pause, recognize, and celebrate the efforts community managers around the world to improve customer experiences. Passionate About Customers The title matters not, whether it’s online customer advocate, online customer support, company evangelist, disgruntled customer handler. … Continue readingCommunity Manager Appreciation Day #CMAD (Every 4th Monday of Jan)
Companies Must Approach Social Programs In A Coordinated Effort Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Additionally, things are going to get more difficult as they don’t realize that … Continue readingSlides: Four Social Media Trends for Business in 2010
Companies should have a ‘Customer Strategy’ not a ‘Twitter or Facebook Strategy’. To start, first understand your customers social behaviors, below are the slides and recorded webinar featured yesterday by Charlene Li and myself. We know that customers are adopting new technologies to communicate with … Continue readingSocialgraphics Help You To Understand Your Customers: Slides and Webinar Recording
Forget Farmville or Mafia Wars, Microsoft wants you to play Excel –pivot tables FTW. Most software training and help resources are painful experiences written by technical publication editors. We know that most tutorial and help sections within applications are horrible to work with (I’ve shaken … Continue readingMicrosoft Makes Work Fun: Office Launches “Ribbon Hero”, A Social Game
For the third year running (see 2008, 2009) I’m going to aggregate stats in the social networking space on a single blog post, and update it through the year. Data fiends should bookmark this post for future reference. Stats are important but on their own, … Continue readingA Collection of Social Network Stats for 2010
From an industry perspective there were significantly more hires this month, than last. This is due to two pieces: 1) It’s traditional for new roles to be filled during the new year, 2) An uptick in the overall financial space and a continued focus on … Continue readingPeople on the Move in the Social Media Industry: Jan 16, 2010
Above: A photo I took on a recent trip to North Shore Oahu, inline with my plans to fulfill operation bluewater. Recent data around interactive marketing spend indicates that the hospitality industry was ripe for spending on social marketing above all other industries. Why? This … Continue readingOngoing List of Social Marketing Efforts from Vacation Destinations, Convention, and Tourism Bureaus
Left: In the past, marketers have relied on tried and true demographics to understand customers. Now, as consumers adopt social technologies, marketers must measure socialgraphics, which indicates how they interact with each other. Update: Get the slides and watch the webinar: Thanks for attending, with … Continue readingWebinar: Socialgraphics Provides a Customer-Centric Approach to Social Strategy.
