How technology enables companies to connect with customers
Left: The crew at Hawaii Public Radio, Oahu. Left to Right: Ryan Ozawa (@hawaii), David Lau (@synwpn), Kara Imai (@hawaiikara), Jeremiah Owyang (@jowyang), and Burt Lum (@bytemarks) How to hotels, restaurants, attractions, airlines, entertainers and cruise ships use social media to connect with tourists? Listen … Continue readingAudio: Opportunities with Social Media and Tourism
Kit Kat got a lot of flack from the Greenpeace brandjacking, yet, I wanted to point out a marketing campaign where they leveraged popular news mentions. What was interesting is they used a simple email and some doctored photos, on Good Friday in the Netherlands … Continue readingVideo: Kit Kat’s Risky Word of Mouth Marketing Campaign
Data is important. It helps us to guide our decisions based on facts –not just gut instinct. Lately, this data from eMarketer (thanks Scott Monty) has been floating around the web, and I want to add my own thoughts. Having conducted similar trust research, or … Continue readingAnalysis: Consumers Trust Friends, Brands, and Independents (eMarketer data)
In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which go back a few years. People on the Move in the Social Business Industry Vanessa Sain-Dieguez joins … Continue readingPeople on the Move in the Social Business Industry: August 4, 2010
This is followup data from the Altimeter Report: The 8 Success Criteria For Facebook Page Marketing, you should read this first. Thanks to your help, Altimeter Group’s latest research on Facebook Marketing Best Practices, which now has over 17,000 views, and over 1,900 downloads (see slideshare … Continue readingFacebook Research: Brands Lean on Interactive Marketing –Yet Lack Social Marketing Skills
Report Snapshot (full report embedded below) Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the … Continue readingAltimeter Report: The 8 Success Criteria For Facebook Page Marketing
Earlier this week, we hosted a joint webinar with Barbara French of Tekrati, Jonny Bentwood Edelman AR practice, and Carter Lusher of Sagecicle (Carter and Barbara were able to make it to The Hangar, see pic). The topic? To explore how social technologies impact the … Continue readingWebinar Recording: Impact of Social Technologies to the Analyst Industry
By Industry Analysts, R “Ray” Wang @rwang0 (Enterprise Strategy) and Jeremiah Owyang, @jowyang (Customer Strategy) both founding partners at Altimeter Group Community Platforms Evolve to Social Business Category Having tracked the social business category for some years now, and have been watching the category grow, … Continue readingFirst Take Analysis: Jive Fills Warchest, Ready to Battle Enterprise Software Giants, IPO
After the recent social media brandjackings by Greenpeace of Nestle’s Facebook page, this was an important area that required more research. Below, you’ll find an exclusive interview with Greenepeace’s team, and interestingly, I believe they are more organized and sophisticated than the average brand -giving … Continue reading(Forbes) Greenpeace Vs. Brands: Social Media Attacks To Continue
It’s only been a week but there’s been quite a few changes, so I wanted to post this before the list became too long. Some big moves, esp Frank at Comcast joining Citi and Dell winning community expert Bill Johnston. I’ve been tracking new hires … Continue readingPeople on the Move in the Social Business Industry: July 16, 2010
