How technology enables companies to connect with customers
The LA Times features how employers are hiring social media professionals, showcasing a sliver of how folks spend their time during the workday. The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring … Continue readingPeople on the Move in the Social Business Industry, Oct 5, 2011
Left: The Customer Hourglass looks at the entire customer experience –beyond the marketing funnel. Today, 82% of marketing departments have formalized social media programs, and are just spreading to other business units such as 30% of customer support and a mere 16% of product teams … Continue readingRecording: Apply Social Across the Customer Hourglass
I want to share with you, I’ve found there are only three types of companies. Once you understand the three variations, you’ll be a better consumer, marketer, or leader. I take a lot of briefings from companies, in fact, hundreds every year. I also meet … Continue readingThe Three Types of Companies: Biggest, Better, and Different
The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, … Continue readingPeople on the Move in the Social Business Industry, Sept 19, 2011
Left Image: Startup Alley features 200 emerging startups, I talked to as many as I could. In my quest for ABR (always be researching), the Three Web Strategy Spheres, I had a day to focus in on the technology sphere (the bleeding edge of it) … Continue readingDisruption at Disrupt? Not Quite, but Here’s a Few Gems
I had the honor of joining one of the top podcasts in the space For Immediate Release podcast series which has been publishing as long as I can remember on how communication, technology and business intersect. It was an honor to spend my Saturday morning … Continue readingPodcast: For Immediate Release Social Business Readiness
What’s a crises? We did analysis on the list of social media crises aka “punkings” to find out what went wrong, why, and what should have been done. First, a workable definition on Social Media Crises for this report: A social media crisis is an … Continue reading(Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs
The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, … Continue readingPeople on the Move in the Social Business Industry, August 27, 2011
We’re measuring how companies are using social media technologies to connect with their customers and have data back from the field of over 140 enterprise class corporations, many of which have the coveted social strategist role and formalized programs. To find out how far reaching … Continue readingFinding: 1 in 330 Employees Publishes on “Official” Social Media Accounts
As we continue to conduct research in the social business arena, it’s important to point out the trends in the space. In particular, a role that is so key to success for customer engagement (marketing and service) is the challenging (and often under-appreciated) community manager … Continue readingTrend: Some Community Management Activities to be Outsourced
