How technology enables companies to connect with customers
Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing, business groups are deploying … Continue readingBuyers Guide: A Strategy for Managing Social Media Proliferation (Altimeter Report)
In order to understand the movement in the ever-changing tech blog space, let’s dissect the market to identify trends. Whether folks agreed or disagreed, the assertion that Tech Blogs are evolving from the Golden Era to the next, continues to resonate as a healthy discussion. I saw … Continue readingA Taxonomy of Tech Bloggers –Who Will Lead Beyond The Golden Age?
Update Dec 29: I posted a Taxonomy of Tech Bloggers in response to the growing conversation. That’s right. We’re at the end of an important period. The tech blogosphere as we know it, is over. Four Trends Show the End of this Era: Like the … Continue readingEnd of an Era: The Golden Age of Tech Blogging is Over
How are today’s social media teams structured? Ever wonder who’s behind those corporate Twitter and Facebook accounts? Think there’s more to it than an intern just tweeting haphazardly? This data, in the below graphic, is compiled from Altimeter’s recent survey to 144 global national corporations … Continue readingData: Composition of a Corporate Social Media Team
For seasoned or budding community managers, investing in a solid foundation of learning through an education program and becoming certified is a good investment –yet don’t think classroom time is sufficient, as time and experience in the field is the most important. A Need for … Continue readingCommunity Management Education (and Certs) a Sound Investment –Yet Experience Trumps All
Mark you Calendars now that Community Manager Appreciation Day is coming this Jan, please salute your community professionals. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I … Continue readingPeople on the Move in the Social Business Industry, Dec 18, 2011
This Monday, I’ll have spent five years on the microblogging service Twitter. Exactly how much of a commitment is that? Let’s do some crude math: starting with the baseline of 30,000 published tweets, (about 13 a day), I estimate this to be equivalent to writing … Continue readingWitnessing Half a Decade on Twitter
I’m thrilled to return as a keynote speaker at LeWeb for the third time in a row. While I’ve shared these same findings on social business at conferences in the US, I’m pleased to finally present in EMEA. We found that despite companies running to … Continue readingSlides & Video: Climb the Social Business Hierarchy of Needs (LeWeb Keynote, 2011)
Industry Note: On a not so surprising note, Facebook continues to expand and will be hiring thousands of employees in locations such as NYC, Seattle, and likely in their new Austin location with the acq of Gowalla this past week. This growth of talent will … Continue readingPeople on the Move in the Social Business Industry, Dec 6, 2011
Left image: Melanie Notkin, in middle, evangelist for Savvy Aunts, at her book launch in Manhattan NYC. Sex in the City in real life? Professional working woman climbing the corporate ladder? Married women entrepreneurs holding their own? Yes to all. I so often hear from … Continue readingNot Just Moms: Untapped Opportunity for Brands, meet the ‘Savvy Auntie’ aka PANKs
