How technology enables companies to connect with customers
The purpose of this post is to serve as an industry reference for converged media workflows: How companies will coordinate paid, owned and earned as one orchestration. This is continued coverage on Converged Media, read the full report. Business Needs Customers already experience advertising, corporate … Continue readingBreakdown: Converged Media Workflow (Coordinating Paid + Owned + Earned)
Left: Altimeter Research found that most companies lack a formalized process –and even out of the advanced, only 76% had a process in place, read the full report on Social Readiness. The purpose of these breakdown posts is to serve as an industry reference as … Continue readingBreakdown: Social Media Workflow, Process, Triage
It’s at the end of the night on the dance floor, do brands know where their social software providers are? Like the end of a dance, social software vendors are understanding who they can partner with –or be confident on going it alone. Once the … Continue reading1:50am on the Social Software Dance Floor
Want a trail to growth and resources? Find out who’s hiring…welcome to On the Move! Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to … Continue readingPeople on the Move in the Social Business Industry, Aug 25, 2012
Left: Dell’s Social Media Command and Listening Center, Austin Texas. The purpose of this post is to be an industry reference for this social business use case, please leave comments with further additions. Many a year ago, I worked at a web hosting company that … Continue readingBreakdown of a Dedicated Social Media Engagement or Command Center
Left: Altimeter’s Research found that social business maturity and crises preparedness are heavily correlated, and on average, most companies are not prepared. Just as airlines, naval craft, and spacecraft prepare for disaster recovery and risk mitigation, today’s leading companies must do the same with social. … Continue readingFire Drills: Social Business Crises Simulation
Interestingly, I’ve been meeting more compliance, legal, and governance professionals in meetings involved in brand side discussions around social business strategies. To understand the needs of this specific role’s goal is to protect the company but enable business to connect to customers Altimeter conduct an … Continue readingRisk Management: Guarding the Gates (Altimeter Report)
Want a trail to growth and resources? Find out who’s hiring…welcome to On the Move! Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to … Continue readingPeople on the Move in the Social Business Industry, Aug 7, 2012
Over the years, I have watched author, speaker, advisor and host Andrew Keen’s position on the social web, he continues to challenge the status quo of the crowd, bringing balance. Andrew serves a very important role in the industry by curbing the exuberance of social by … Continue readingTechcrunch TV: A Fireside Chat with Andrew Keen on Future of Internet
