How technology enables companies to connect with customers
I’m doing research for a client, to find out any examples of insurance companies using social media to connect with it’s customers. I’ve done some scanning over a 48 period of time, and asked my twitter (a social computer) followers, who gave a tremendous amount … Continue readingInsurance Industry Explores Social Media, But Nothing To Write Home About (Blogs, Forums, Social Networks)
Marketers and individuals know how important it is to track conversations in websites, especially where peers connect to each other (sometimes, where the highest trust occurs). A handful of new tools are starting to emerge that give specific tool based search, which I’ve started to … Continue readingCompanies that Track Discussions in Forums and Communities
In 2008, Business Adoption Of Web 2.0 Tools Is Expected To Grow Strongly Global Enterprise Web 2.0 Market Forecast On Monday, colleague Oliver Young (I was involved with the report) published a forward looking report on the growth of Web 2.0 technologies within the enterprise … Continue readingForrester Report: Global Enterprise Web 2.0 Market Forecast: 2007 To 2013
I had near polar experiences on my two panels yesterday, the first one I moderated called Community Building: Good, Bad, and Ugly, and the second as a panelist: Short Attention Span Theater: The Birth of Microblogging & Micromedia. A “Boring” panel that shifted to audience … Continue readingListening to the Audience (Twitter) at Web 2.0 Expo: The Balance of Value vs Entertainment
I’m proud to announce my latest report on OpenSocial. If you’re not familiar with that, check out How to Explain OpenSocial to your Executives. I interview Google, developers, and social network platforms to find out their ideology and experience with converting applications to the OpenSocial … Continue readingForrester Report: Google’s OpenSocial: Good News For Marketing Widgets But No Silver Bullet
On my last night of official ‘work’ before going offline, I was able to meetup with Hawaii’s top bloggers, access this post directly (if you’re seeing this in a feedreader) to watch video. Whenever I travel to a new city for business, I try to … Continue readingVideo: Meeting Oahu’s Top Bloggers
I’m back with the requisite mainlander pink sunburn, 6 days in Hawaii did me good, we stayed in the North shore, which is mainly untouched, unlike the crowded skyrises of Japanese/tourist owned Honolulu. To unplug was good, but I’m still going to slowly wade back … Continue readingPhotoblog: And Paradise was Nice
I need a vacation, I’ve been on the grid for over 900 days. I’m going to be spending some time away, which will be the first time in over two and a half years that I’ll be completely offline. I won’t be checking email, my … Continue readingAloha!
Designing For Engagement, Kerry Bodine, Principal Analyst, Forrester Sitting in the front row from Forrester’s Marketing Forum 2008, the theme for today’s event with over 800 attendees being Marketing’s New Imperative For Success: Engagement Voices from the Audience: UK’s Hayden, who was our virtual guest … Continue readingForrester’s Marketing Conference Day 2: Understanding Your Customers Through Engagement
(Above Photo by Jeremy Pepper) Jeremiah Owyang: Sitting in the front row from Forrester’s Marketing Forum 2008, the theme for today’s event with over 800 attendees being Marketing’s New Imperative For Success: Engagement Voices from the Audience: Rodney Rumford is excited to blog from the … Continue readingForrester Marketing Conference Day 1: Understanding Your Customers Through Engagement
