How technology enables companies to connect with customers
Ongoing List of Social Media Strategies A social media strategy is a long term plan utilizing all of the resources at hand using two way social tools. In the early days of 2005-2007, developing sophisticated strategies were limited to just a handful of tools such … Continue readingOngoing List of Social Media Strategies from Enterprise Corporations
I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Shannon B takes the helm as the Community Manager at Zeer.com a grocery review community Mzinga gets … Continue readingPeople on the Move in the Social Media Industry: July 7, 2008
I’ve been pretty quiet here on this blog for the last few days, and will continue to be. why? I’m seeing a shift in discussion over to Friendfeed, and will be sharing links of things that I see are interesting, engaging in conversations, and will … Continue readingHerding Behavior on Friendfeed
Blogging the status of my research agenda has become an efficient way for me to communicate with the market I cover, as well as signal to clients new areas of expertise. Fortunately, much of the market I cover (or their PR firms) read this blog … Continue readingStarting the Forrester Wave: White Label Social Networks and Community Platforms (Part 1/4)
In this left picture of Ryan and Teresa Valdez Klein, I upload photos (GPS tagged with location and time) in real time from my mobile phone using Shozu, and share it with my network on Flickr, Twitter, Friendfeed, Facebook, and now my blog. Like some … Continue readingFuture of Photos: Doubles, Glossy, Matte, or JPEG?
Apparently, a chord was struck in this recent post “Social Software: Here come the CMS Vendors“. In summary, the post indicuates that CMS vendors are sniffing the community space, and the comments lit up (you should read them) with vendors from both camps indicating this … Continue readingThe Social CMS Dilemma: Will they lead with Community or Publishing Features?
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: July 2, 2008
Although many brands forget that what happens offline echoes online, Sony is using a combination of digital and in person evangelism for a powerful concoction. Last night, I had dinner with Sony Electronics President Stan Glasgow and Top Blogger, Rick Clancy who publishes on the … Continue readingHow Sony Electronics Reaches Online –and Offline– with Bloggers
Lately, I’ve been focusing on Baby Boomers, and even managed to anger and insult one of this prestigious generation. Now, I’ll turn my attention to Generation Y, also known as the millennials, digital natives or the MySpace/Facebook generation. I realize that some don’t like this … Continue readingWho has more data about Gen Y: Facebook or the US Government?
ExpoTV recently ran a research study to determine how do consumers relate to each other. While this isn’t Forrester Research, so I will not defend, nor explain their methodology. It’s rare that analysts point to research other than their own, if I put your interests … Continue readingFindings: Why Companies Should Talk to Customers
