If you work at an online media company, or are a stakeholder for content on a corporate website, forward this to the decision makers and engage in an email or in person dialog. How Media and Marketers are Missing an Opportunity A few days ago, … Continue readingWhy Media and Corporations Should Allow Content to be Embeddable
Above: Over 1000 developers attending Facebook’s F8 Conference, picture above the developer showcase, photo from Brian Solis use with attribution by creative commons Facebook’s Developer Conference F8 I attended Facebook’s F8 developer conference in SF last week, and met with many of the application developers … Continue readingAn Overview of Facebook’s F8 Developer Community
A few months ago, I covered Dell’s Green campaign called “Regeneration” which allowed community members to create their own art themed “green” and they were then given the opportunity to vote on which one was best. They turned over much of the marketing control to … Continue readingLetting your Community Create your Advertisements
Although there are many forms of Web Monetization (I’ve listed out nearly 15 forms), the newest iteration of web marketing: widgets, haven’t yet fully cashed in. Widget, Gadgets, Applications, Canvas Pages, Embeds, it goes on and one. One thing is clear, the rate of widgets … Continue readingMany Forms of Widget Monetization
Situation The market pressure to create technology products that protect or at least damage their impact to the environment continues to grow. Sustainability and green-tech campaigns are coming from nearly every tech company –esp hardware manufactures. Dell is no exception and launches this Regeneration campaign. … Continue readingCase Study: Dissecting the Dell Regeneration Graffiti Facebook Campaign
If you’re not familiar with OpenSocial, it’s a protocol lead by Google to allow widgets and applications to be portable to any social network or website that part of the alliance. If you’re not familiar read “Explaining OpenSocial to your Executives” to get started, I … Continue readingWhite Label Social Networks that support OpenSocial (For 2008)
(I’ve shifted back to blogging, as some folks were overwhelmed with my tweet updates, this makes more sense rather than a blow-by-blow tweet report) What is OpenSocial First, if you don’t know what OpenSocial is read this: Explaining OpenSocial to your Executives. Forrester will be … Continue readingOpenSocial, by Google’s David Glazer
Live notes as I sit in the front row at Graphing Social Platform. Web Strategy Summary MySpace continues to beckon to developers to build widgets and applications on their social networks. They are friendly to industry-wide specs such as OpenSocial and are putting efforts to … Continue readingMySpace Developer Platform: Jim Benedetto, MySpace
The four panelists did a great job yesterday handling my barrage of questions in the Widget Strategies and Social Platforms session, Hooman Radfar (Clearspring Technologies, Inc.), Walker Fenton (NewsGator), Pam Webber (Widgetbox), Ben Pashman (Gigya) discussed widgets strategies. I asked each of them to suggest … Continue readingWidget Strategies Panel
[It’s a perfect day here in San Diego at Graphing Social Patterns, we’re right on the waterfront, but us geeks, well we tweeted, blogged, and talked in a dark room] Most of the presentations this morning have been very developer focused, I’m covering Graphing Social … Continue readingFor Success, Facebook Marketing Requires Risk Tolerance
