My main coverage area as an Analyst is focusing on Online Communities for Interactive Marketers, I was formerly an enterprise intranet manager at Hitachi Data Systems, so I see where this is heading. I realize that we’re just at the early days, as many of … Continue readingWhen Social Media Marries CRM Systems
As an analyst at Forrester focused on Social Computing, I’m creating an online catalog for clients that lists out the many players in the White Label Social Networking space, a market I’ve been covering before I even joined the company. If you work at one … Continue readingForrester Underway to Catalog the White Label Social Networking Space
My main focus as an analyst is on online communities and social networks, if you’ve the same focus, I highly recommend you attend the Graphing Social Patterns conference, started by Dave McClure. The conferences runs deep into the developer discussions, as well as is blossoming … Continue readingFocused on Social Networks? Attend Graphing Social Patterns
About my use of social media in my research I use my blog, (and other social media tools like Twitter) as a percentage of my research methodology (around 15%), it’s not the only contributing factor but is an effective way of me using a real-time, … Continue readingFindings: What you said you wanted in a White Label Social Networking Vendor
NOTE: The weighted findings are now available on this followup post. I’m preparing for an upcoming report to help segment out the many vendors in the White Label or Private label social networking industry. Essentially, these companies allow brands to create their own social network … Continue readingWhat do you look in a White Label or Private Label Social Networking Vendor?
In the late 1990s the CMS invaders deployed their systems at large corporations, as managing web pages using HTML editors wasn’t scalable and non-technical folks needed to publish. In many cases after the invader left, the company’s business teams and technical web teams were stuck … Continue readingCMS Horror Stories, and Your Soon-To-Be “Legacy” Community Platform?
Social Networks continue to show a strong future of growth. Two recent Forrester reports published by my colleagues, Josh Bernoff and Oliver Young, both showing the future of social computing for the interactive marketer and for enterprise 2.0 purchasing. A very obvious trend for both … Continue readingSocial Network Spending to Increase
Many corporations are outsourcing their community platforms I’ve been talking to more and more companies that are creating their own corporate communities around their brand. For the most part, they lean on the SaaS models that the white label social network, collaboration, or even insight … Continue readingCustomers Should Avoid Community Software Vendor Lock In: Own your data
