Need to learn more how Paid, Owned, and Earned are going to work together? We call this ‘Converged Media’ and it’s coming to a website near you. Please listen into this webinar which provides an overview from our recent research report on the Converged Media … Continue readingWebinar Recording: Converged Media Imperative
Want to learn about Formalized Social Advocacy Programs? An embedded recording is below. What are some of the most advanced social media programs by companies? We see formalized Advocacy Programs like Fiskers Fiskateers, Intel Insiders, Microsoft MVPs, Walmart Moms (and Dads), and beyond (see this … Continue readingWebinar: Scale and Trust: Making the Case for a Formalized Social Advocate Program
Advance your career and learn about the three Disruptive Business Themes companies cannot ignore. Working among our team of analysts and researchers, Altimeter’s Research group has found three common higher level themes that will disrupt all businesses. Working among our analysts from mobile, content marketing, … Continue readingRecording: Three Disruptive Business Research Themes
This week, Altimeter (myself and Andrew Jones, researcher) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post. In the embedded slides and video below, you’ll be able to get additional … Continue readingAltimeter Webinar Recording: State of Social Media Management Industry
Left: The Customer Hourglass looks at the entire customer experience –beyond the marketing funnel. Today, 82% of marketing departments have formalized social media programs, and are just spreading to other business units such as 30% of customer support and a mere 16% of product teams … Continue readingRecording: Apply Social Across the Customer Hourglass
Responding to Customers In Social Support May Be Hurting Your Brand. Why? You may be teaching your customers to yell at their friends in order to get your attention. You must develop a social support strategy that involves an escalation process, will scale, and use … Continue readingVideo Replay: 10 Reasons Customer Care Has Changed and How To Build a Strategy
Above: Click image to download the Webinar Checklist Sheet on Slideshare. Webinars continue to be an important way companies connect to customers for education, marketing, sales, and customer support purposes. Yet most companies relegate these tasks to junior staff at the last minute, forgetting a … Continue readingDetailed Guide for Download: How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference (The Ten P’s)
Earlier this week, we hosted a joint webinar with Barbara French of Tekrati, Jonny Bentwood Edelman AR practice, and Carter Lusher of Sagecicle (Carter and Barbara were able to make it to The Hangar, see pic). The topic? To explore how social technologies impact the … Continue readingWebinar Recording: Impact of Social Technologies to the Analyst Industry
We’re embarking on yet another research report to identify how some top brands are using the Facebook platform well. While no longer a one-off effort, many brands are already using Facebook for customer communities, word of mouth marketing, and are starting to integrate it with … Continue readingResearch and Webinar: Facebook Marketing Criteria for Success
Webinars an effective way to engage prospects Webinars are increasingly important to the online marketplace who doesn’t have time to attend a conference, peel away from the office, or wants to learn on their own time. In fact, webinars, webcasts, and teleconferences can also be … Continue readingHow To Successfully Produce A Webinar: Follow the “Ten P’s”
