Social Strategy 3/3 Webinar Recording and Slides: Getting Your Company Ready

We finally completed our final third webinar in our social strategy trilogy. It’s been great sharing our insights and widely releasing it to the community, and I hope you enjoy this final segment. The topic? Getting your company ready internally through research, processes, organizational models, policies, resources, and more. Social strategy getting_company_ready_apr14_final View more presentations from Jeremiah Owyang. Above: Download the slides from slideshare and use as you see fit. The “crises plan” is a slide that can be customized for your needs, just provide attribution. Social Strategy: Getting Your Company Ready, by Altimeter Group from Altimeter Group on Vimeo. Above: Listen to the recording, including the presentation and attendees Q&A Love to get your feedback, was there anything we … Continue readingSocial Strategy 3/3 Webinar Recording and Slides: Getting Your Company Ready

Social CRM Webinar Part 1: The 5Ms and Marketing Use Cases (Slides and Recording)

The Market Took to the Social CRM Use Cases The Social CRM report by the Altimeter Group is a hit. ¬†Within 30 days it has received over 30,000 views, been touted as the “Most Viral BtoB Report,” and brands and SCRM vendors are aligning their roadmaps with the use cases. There were over 800 registrants for the webinar, and we had nearly 300 attendees, over 135 of the registrants said they wanted to be contacted by a SCRM vendor. All of these numbers indicate that there’s interest in this new market, and we’re glad to help illuminate the pathway. (Update: If you want to give a primer to your CMO, send them my latest Forbes column on the topic) Watch … Continue readingSocial CRM Webinar Part 1: The 5Ms and Marketing Use Cases (Slides and Recording)