Combining both third party plus member data, LinkedIn can reveal a persona –and social capital– of our companies LinkedIn announces it’s ‘company’ pages (your company is likely there) that displays both status updates of content created by members, as well as pulling in third party … Continue readingWhat’s the Persona of Your Company? Examining the LinkedIn Company Directory
The first time we saw this implemented in public was the Dell’s Ideastorm website, where the customers were able to submit their feature and product requests. This ultimately resulted in a Linux box being produced, a pretty drastic change from their long term relationship with … Continue readingWhere Customers Submit, Discuss, and Vote, Ideas: “My Starbucks Ideas”
Shel Israel has launched a new video show with Fast Company entitled Global Neighbourhoods TV. Being one of the early mavens to watch this scene and cover it from his book and blog, he’s now bringing us interviews up close and personal on video. In … Continue readingA New Social Media Video Show: “Global Neighbourhoods TV” of Fast Company TV
Key Hinkley the CEO of Somewhere does a technical analysis on the Mark Zuckerberg and Sarah Lacy interview, he brings forth frequency charts by keyword, new users sign ups, and provides some analysis and predictions. What’s interesting isn’t so much the interview itself but how … Continue readingAnalysis of the Zuckerberg Lacy Interview
Spending time with large corporations and getting to understand how they adopt social media is fascinating, recently, I’ve noticed a trend, not on public use, but on internal organization. Unlikes Advertising (which is often controlled by a single group) Social Media is being adopted by … Continue readingTrends: Corporate Adoption of Social Media: Tire, Tower, and the Hub and Spoke
Len Devanna is a Web Strategist at EMC I was able to get his precious time in SF recently, and he shared with me how to get organizations to adopt social media. Learn how to change and move a large culture, how to demonstrate there … Continue readingVideo: Len Devanna on Culture Changes how Corporations Adopt Social Media (3min)
I’m starting a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #4: How Do I Launch My Social Media Program?
Many companies and individuals using social media are struggling with the balance of supporting one’s employer, while maintaining their individuality online through blogs, social networks, and whatever comes next. Research indicates that the adoption of social media tools is here, and will continue to normalize, … Continue readingThe Social Media Rift between Employees and Companies
Yesterday, David Churbuck dinged me for writing for novices, and also suggested I wasn’t near the trenches. I could have fired back, but that would have been foolish, looking at his profile, I realized he knew what he was talking about. Instead, I left a … Continue readingGuest Post: Lenovo’s Web Strategist David Churbuck “Corporate Blogging 201 The Risks of NQA Blog Service”
I’m pretty confident that there is a wide range of social media sophistication of the Web Strategy Blog readers. I get questions that are very novice, but those that are very advanced tell me they’re still learning something once in a while. The same is … Continue readingSophistication May Vary (Am I boring you?)
