Altimeter’s latest Open Research Report (download at will, share with attribution) is embedded below. This report features how large companies have scaled social business across their enterprise. Specific case studies include: Whole Foods puts local social engagement into the hands of store managers. General Motors … Continue readingOpen Research: How Complex Companies Scale Social Business
The purpose of this post is to identify which investors are most active in Social Business, and segment them from early to late stage funding. I frequently provide due diligence calls to VCs, and also advise startups on their growth startup in highly saturated growth … Continue readingMeet the Investors of Social Business
For the last few years (see 2012 data). This analysis is a bellwether on how brands will spend on an integrated experience for the year. Overall, we saw brands still hold onto corporate websites, although a big jump in hashtag usage, and decline in Facebook … Continue reading2013 Superbowl Ads Favor URLs, Hashtags –Not Facebook
Executive Summary Research has found that out of 55 Social Business Startups that a majority (69%) have received early and late stage funding, averaging $14m in total funding. A significant 31% have not taken investor funding, which we’ve listed 6 reasons ranging low costs of … Continue reading18% Social Business Software Achieved a Material Event –VCs Not Required
Executive Summary: Social Business Software vendors (Startups that offer social technology software and solutions for corporations to use to interact with employees, customers, and partners) have raised on average $14m with the most common round being an A-Round at $5.2m. A few vendors have received … Continue readingThe State of Funding in Social Business Software
Community managers are the most powerful group on the internet, they manage the largest social accounts –but ironically are hidden behind the scenes. It’s that time of year again, to send a kind note to the Community Managers who have helped your company, or you … Continue reading4th Annual Community Manager Appreciation Day: Jan 28, 2013
Market Positioning Signals Company Capability and Market Maturity Messaging is often the first thing prospects, investors and analysts see, so it’s important to focus on it as much as core capabilities as we’ve done in our research report which has been viewed 164k times on the vendor … Continue readingSocial Media Management Systems Positioning Shows Slight Market Differentiation
Left: A social network mapped out, this one is of influential photographer Kris Krug’s social graph. These breakdown posts often contain content that didn’t fit into research reports, and contain input from industry experts or deeper client engagements, see other ‘breakdown‘ posts. Unsure how to … Continue readingBreakdown: A Strategy for Engaging Passion Communities
(Above pic: Techcrunch Disrupt featured 329 global startups over 3 days in San Francisco) I just visited dozens and dozens of startup booths (so you don’t have to) at the massive Techcrunch Disrupt held in San Francisco, I also attended in 2011 and published my … Continue readingField Notes: Touring Techcrunch Disrupt 2012
Request: We want to hear from you. Tell us on your blog or website how the “Sentient World” impacts your business (positively or negatively), and we’ll cross-link to the conversation. Altimeter Group continues its blog ring in September and October to deepen understanding of our … Continue readingCall for Insights: Altimeter Blog Ring on the Sentient World
