Left Image: Vanina Delobelle, graduates from Université de Corse Pascal Paoli PhD, Management, Area of research: Social Media and online communities for Marketing in the internet space (with honors) – March 2008. Vanina Delobelle contacted me regarding my recent On the Move series for the … Continue readingInterview: Getting to know Vanina Delobelle, a PhD in Social Media
Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5091/nikes-jordan-brand-uses-social-marketing-strategies-to-build-consumer-loyalty Jennifer Jones, who hosts one of the top ongoing social media marketing podcasts, interviews Emmanuel Brown of Nike Jordan. I saw Emmanuel at the last Marketing Forum in L.A. he told us … Continue readingAudio: How Nike’s Jordan team leans on Social Media
I’ve started a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #5: How Do I Talk to my Executives about Social Media?
Left Image: An impoverished Darfur child is shown holding an LV-like purse, image sold as a T-shirt from artist, now being sued, see Hi-Res version. Thanks to Søren Storm Hansen for bringing this to my attention. It could have been your brand It could have … Continue readingLouis Vuitton gets Brand-Jacked, Collateral Damage in Anti-Genocide Campaign
Embrace your Customers At Forrester, we use the term Embracing as a social strategy where customers and employees work together using social tools to build next-generation products. Quite a change for the strong headed product manager, who now has to set the roadmap, while in … Continue readingBuild your own “IdeaStorm” with UserVoice
Yesterday, I spoke the executive team and business unit leads at a very large insurance company. It was a long 4-hour session, where I gave a Groundswell presentation, discussed technographics, and gave specific case examples of their insurance industry and financial industry. It’s not my … Continue readingCOO and CFO Questions
I’m meeting more and more corporate marketers who understand the value of social media, but don’t know how to use it. I’m seeing a trend of at least 3 different adoption strategies, listed out below. Often they want to repurpose their corporate marketing brochures, videos, … Continue readingCastles, Towns, and Missionaries
I’m doing research for a client, to find out any examples of insurance companies using social media to connect with it’s customers. I’ve done some scanning over a 48 period of time, and asked my twitter (a social computer) followers, who gave a tremendous amount … Continue readingInsurance Industry Explores Social Media, But Nothing To Write Home About (Blogs, Forums, Social Networks)
Our research indicates that 2/3rds of US online Youth (ages 12-17) use social networks at least monthly, and 20% of teens use them daily. (Q4, 2007) There’s no indication that I’ve seen that the adoption will decrease as they enter the workforce. David Churbuck (whose … Continue readingThe Variance of Corporate Social Media Policies
Just a few minor things: I read all your comments and tweets Firstly, when I meet blog readers, I often ask for feedback, to me the constant feedback reinforces what I’m doing right, and what I can improve and grow on. Today, one reader suggested … Continue readingSocial Media Housekeeping, and How Can I Work 4 Hours a Week?
