Audio: Opportunities with Social Media and Tourism

Left: The crew at Hawaii Public Radio, Oahu.  Left to Right: Ryan Ozawa (@hawaii),  David Lau (@synwpn), Kara Imai (@hawaiikara), Jeremiah Owyang (@jowyang), and Burt Lum (@bytemarks) How to hotels, restaurants, attractions, airlines, entertainers and cruise ships use social media to connect with tourists?  Listen … Continue readingAudio: Opportunities with Social Media and Tourism

Podcast: Understand Facebook Connect for Business

Invest 20 minutes to listen to this podcast focused on how Facebook Connect helps brands connect with existing communities.  This podcast, hosted by Aaron Strout of Powered, was joined by the digital editor of AdWeek, Brian Morrissey and marketing blogger/consultant, Susan Getgood, and myself. You can … Continue readingPodcast: Understand Facebook Connect for Business

Marketing Voices: Three Recommendations for Marketing Leaders (11min)

Long time friend Jennifer Jones interviewed me at Forrester’s Foster City office in California, and I shared three practical recommendations for them to start doing. Listen in to the above short podcast embed, or download the file directly. Customers own your website and what you … Continue readingMarketing Voices: Three Recommendations for Marketing Leaders (11min)

Audio: Why Most Brands Fail at Social Network Marketing

Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5308/forresters-jeremiah-owyang-the-best-and-worst-of-social-marketing If you’re reading this from a feedreader or an email subscription, advance here to the flash embed to listen to the audio file. Dear friend Jennifer Jones interviews me on my latest … Continue readingAudio: Why Most Brands Fail at Social Network Marketing

Audio: How Nike’s Jordan team leans on Social Media

Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5091/nikes-jordan-brand-uses-social-marketing-strategies-to-build-consumer-loyalty Jennifer Jones, who hosts one of the top ongoing social media marketing podcasts, interviews Emmanuel Brown of Nike Jordan. I saw Emmanuel at the last Marketing Forum in L.A. he told us … Continue readingAudio: How Nike’s Jordan team leans on Social Media

Audio: Social Networks, Should companies build their own (White Label) or join existing ones (like Facebook)

Are you thinking about building a community on your own domain with one of the 70 white label social networking tools? Or have you thought about joining an existing community on a social network like Facebook or MySpace? We thought this heated debate was over, … Continue readingAudio: Social Networks, Should companies build their own (White Label) or join existing ones (like Facebook)

Predictions on the Social Graph for 2008: Charlene Li and Jeremiah

Listen in to the audio podcast by pressing the play button using the Forrester player above. Folks have asked for me to be transparent in our research, so I’m pulling you all in behind the scenes as Charlene Li and I discuss the topics we … Continue readingPredictions on the Social Graph for 2008: Charlene Li and Jeremiah