I’m hearing of more and more brands starting to venture into the Twittersphere to listen, influence, and support customers. In fact, I’ve had 3-4 inquiry (client calls) at Forrester asking about Twitter for marketing. Challenge: Anyone can Create an Twitter Account and Cause BrandJacking A … Continue readingDon’t get BrandJacked: Confirming Your Corporate Twitter Account
Word of Mouth, the Holy Grail of Marketing Word of mouth marketing is one of the most desirable activities to brands, why? Because research on trust shows that consumers (folks like you and me) trust the opinions of people we know more than anyone else. … Continue readingRetweet: The Infectious Power Of Word Of Mouth
Testing a Twitter Advertising System I tested out Magpie, an advertising system that creates tweets in my tweet stream, from third party advertisers then pays me. Some have already blogged about their opposing thoughts on it, and some are publicaly open that they are now … Continue readingWhy Magpie’s Advertising System Is Self-Diminishing
If you weren’t following what was happening online this weekend (yes, yes, ok you’ve got a life) there was a Groundswell against Motrin’s latest viral advertisement that was rejected by mothers in Twitter, spread to blogs, and YouTube. I’m not a mom, so at first … Continue readingThe Motrin Moms Backlash by the Numbers
I was pleased to see Frank Eliason (he just launched his blog) from Comcast cares join us at Forrester ‘s Consumer Forum this week. In fact, I talked to many of the world’s largest brands about social media marketing during my 1 on 1 sessions … Continue readingWhy does Comcast care about Twitter? (Video)
A graph indicating the frequency of the term “#tweetdebate” Last night’s debate was truly an interactive experience for all. Although I setup some guidelines to score the candidates, things quickly took on a life of their own as the group formerly known as the audience … Continue readingRecap on the Tweetdebate experiment
UPDATE: McCain has committed to join. Why: Why let the media pundits and political analysts have all the fun? You can now be an armchair critic, all you need is a twitter account, a TV, and internet access. [On the first Presidential Debate on Sept … Continue readingTwitter Presidential Debates: Sept 26
I was recently asked this by a fellow analyst: “I don’t get Twitter, should I use it?” Well first of all, the mechanics of the tool are pretty simple to use, you simply share with others like you would in a chat room. In fact, … Continue readingShould Analysts use Twitter?
With the popularity to Twitter and other Microblogging tools, we should expect to see a flurry of simliar tools for project and program mangaement for the enterprises. Stemming from commodity technology, I’m sure I’ll have a hard time keeping this list up to date over … Continue readingList of Enterprise Microblogging Tools: Twitter for the Intranet
Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going … Continue readingWeb Strategy: The Evolution of Brands on Twitter
