Impacts of MicroMedia on the Client/Vendor Relationship

If you don’t know how I use twitter, I’ve inverted the question from “what are you doing now” to instead be “What’s important to me now”. While I’m high volume, you can read how I use the tool. I added a 6th bullet to reflect how I use it work for work purposes. One of our policies is not to disclose who our clients are. Why? many of our clients do not want the relationship known in public, so we honor that. So, as I visit different clients on my travels, I often indicate I’m visiting a client in Houston, or a client in New York. Lately, and interesting phenomenon has started happening that clients indicate that i’m at their … Continue readingImpacts of MicroMedia on the Client/Vendor Relationship

For the Professional: How to Get Started On Twitter

I still get questions from clients saying they don’t get Twitter, and after the Presidential election the use of the tool has gone up, in fact I’m hearing many radio talk shows mention they now have a Twitter account –it’s growing. Computerworld interviewed me (jowyang) on how business folks should use Twitter, as well as Laura Fitton (twitter) and Stowe Boyd (twitter). This is one of those articles that is a great primer for those who are hearing a lot about Twitter, but just don’t ‘get it’. So use this article, the practical steps listed, and the suggestions to learn how to best use the tool to meet your needs. I try to remind my friends don’t answer “what are … Continue readingFor the Professional: How to Get Started On Twitter

Rate the Superbowl Ads: How To Participate

Last year, I kicked off a twitter game that let folks rate superbowl ads, and we collected the results from the tweets and found that the popular favorites on twitter weren’t too different than what media analysts were predicting. We found that many enjoyed making the game interactive, by watching and critiquing the ads (more fun that just consuming) and many non-football fans were able to get into the spirit of it, (some were dragged to the superbowl parties) I’ll be on a plane flying from Maui to SF during the superbowl (not really a loss for me) so I won’t be there to enjoy the festivities, so this year, it’s going to be bit different, as it’s being kicked … Continue readingRate the Superbowl Ads: How To Participate

Twitter’s Valuation, $73.52 an Active User?

This is just an educated guess, as we don’t have confirmation from Twitter, nor has the funding closed. Rumors are coming in that Twitter may raise another round of capital at valuation of $250mm, quick calculations from my archive of social networking stats show many sources indicate they range from 4-6mm registered users. Last week, when I visited the smooth Twitter offices in SF, I asked them about official registered users and they commented “they don’t give out those numbers”, as it would benefit others more than them. So, I’ll average it around 5mm total registered users. I trust the HP labs research on Twitter (met with Bernardo two weeks ago) and their data from a significant sample size shows … Continue readingTwitter’s Valuation, $73.52 an Active User?

Misjudgment or Transparency? How a Single Tweet Caused a Stir With a Client

It’s entertaining to watch how the PR industry self-spins, in this latest dust up regarding a tweet by James Andrews, an executive who works at Ketchum, a well known PR agency. James is accused of bad form, and his company had to backtrack when he posted this tweet on the way to visit his client Fedex: “True confession but I’m in one of those towns where I scratch my head and say “I would die if I h ad to live here!” it caused angst with the ‘location sensitive’ client, and they issued this comment, apparently on this blog (update: this may have been an email from Fedex to Ketchum), after it was run up the Fedex flagpole. (via David, … Continue readingMisjudgment or Transparency? How a Single Tweet Caused a Stir With a Client

20 days off from Twitter: A View From The Outside

I’ve returned to Twitter last week, after taking 20 days off, and I’m getting a lot of questions from people asking about the “outside world”. There’s a condition known by prisoners that get comfortable with conditions that return even after they are released, I’m sure they go back to tell the other inmates of “life on the outside”. It’s true my friends, there’s a very large world out there that the digital obsessed forget about. During my time away, I focused more on blogging, a blog redesign project I’m working on, am working on a communtiy project to help people understand how to get jobs, spent time trying other tools like Friendfeed, spent time on Facebook and shared with my … Continue reading20 days off from Twitter: A View From The Outside

Findings: Why You Don’t Need to Tweet to Get Traffic from Twitter

I used to promote my blog posts on Twitter, then when I left Twitter, noticed a significant loss in traffic. Yesterday, I did a blog post encouraging others to tweet then retweet my blog post, as you know, being on a Twitter hiatus gives a unique opportunity to try out some experiments. By the numbers: Here’s the stats from the experiment: In the last 24 hours, 199 folks tweeted these words “How Bloggers Should Inspire Retweets” within 24 hours. Although not all of them used the snipurl I created, there were 2,000 clicks and unique clicks 1,280. This means that the average tweet that linked to the post generated 10 clicks, and about 6.4 unique clicks per person. There were … Continue readingFindings: Why You Don’t Need to Tweet to Get Traffic from Twitter

How Bloggers Should Inspire Retweets

I’m on a Twitter hiatus and am not tweeting for a while, instead, I’m focusing on what Forrester calls energizing, what others may refer to as “word of mouth’. So instead, I’m going to conduct experiments to help my clients understand how to best use social tools to allow content to spread for person to person. While social media ‘chicklets’ already exist that make it easy to make blog posts diggable, tagged on delicious, or emailed to others, we’ve often forgotten to recognize one of the most powerful behaviors: the retweet. As a result, every single one of my future blog posts will have easy-to-use, copy and paste content that is designed to be rapidly tweeted to your followers –or … Continue readingHow Bloggers Should Inspire Retweets

About My Twitter Hiatus

Despite my heavy usage, I’m on Twitter Hiatus I’m known for being a very active twitter user, recent applications have tracked my daily usage from being 20-30 tweets on average. I’m not like other twitter users, as I have a very specific method in which I use the tool. However, two weeks ago today, I stopped using twitter, and announced that I’m on temporary Twitter hiatus. Twitter shows its weaknesses Why? I’m recalibrating my media plan, and trying to shift and shake things up. First of all, there’s a few things that have caused me to evaluate my media strategy: 1) the lack of context in 140 characters, 2) unthreaded discussions makes it difficult to track conversations in one place, … Continue readingAbout My Twitter Hiatus

Understanding HP Lab’s Twitter Research

Left: The famed HP Labs think tank in Palo Alto. A few months ago, I spent an entire day with the HP Labs group in Palo Alto, they’re responsible for the R&D and innovation that goes into their thousands of technology products on the market. I was pleased to see this deep dive scientific research on Twitter by Bernardo A. Huberman, Daniel M. Romero and Fang Wu. You can read the free Social networks that matter: Twitter under the microscope (PDF). Written in an academic style, it’s a bit dense for the casual reader. I write for a business audience and I’ll strip out the most important findings, and add my own insight to what I think matters. As always … Continue readingUnderstanding HP Lab’s Twitter Research