How should companies prioritize their social business efforts? That’s the very question we’ve been asked to tackle at today’s conference at Bazaarvoice’s Social Commerce Summit (live stream) here in Austin, Texas. This room of 600 web strategists and social strategists (on brand side) are making … Continue readingSlides: Invest in Scalable Social Business Programs (Keynote)
I’m writing from a Jetblue flight from Austin back to Silly Valley, it’s a great chance for me reflect on what happened in the last few days at SXSW and sober up both from last night’s party and the excess of stimuli –they both require … Continue readingSXSW 2011: Great for Networking, But No Technology Breakthroughs
Nothing like ringing in the new year with a look at where the industry is headed. My job as an industry analyst is to assess where the industry is going, and how vendors and brands should respond to changes. My upcoming research on the topic … Continue readingEvent Summary: The Future of the Social Web
Left Image: The panel: Dick Costolo from Google, Paula Drum from H&R Block, Chris George from MySpace, and Tom Arrix of Facebook. See more pics on Picassa. Did you know that Google has a social media team intent on reaching brands and agencies? I didn’t … Continue readingGoogle’s Social Media Team Reaches to Agencies (and hosts Facebook, MySpace, and H&R Block)
I go to a lot of conferences, more than I want to admit. Part of my job is to cruise the vendor rows and talk to folks to learn about what new offerings that they have. It’s rare that I ever see a booth that … Continue readingWeb Conferences: Does Your Booth Standout?
Left: Scale Venture Partners brought VPs of Marketing, CMOs and founders portfolio clients to meet with me last week. When we think of influencer groups in the social media space, we often think of top bloggers like Techcrunch, RWW, GigaOm, Fast Company, Cnet, yet there’s … Continue readingWrapup: What’s on the mind of VCs, Entrepreneurs, and Industry Analysts
Above: Over 1000 developers attending Facebook’s F8 Conference, picture above the developer showcase, photo from Brian Solis use with attribution by creative commons Facebook’s Developer Conference F8 I attended Facebook’s F8 developer conference in SF last week, and met with many of the application developers … Continue readingAn Overview of Facebook’s F8 Developer Community
Although many brands forget that what happens offline echoes online, Sony is using a combination of digital and in person evangelism for a powerful concoction. Last night, I had dinner with Sony Electronics President Stan Glasgow and Top Blogger, Rick Clancy who publishes on the … Continue readingHow Sony Electronics Reaches Online –and Offline– with Bloggers
This is an advertisement for Forrester services. I share a lot on this public blog, and we should be thankful my employer is so gracious to encourage this, so please show the same respect as you would to my other posts. For some history, I … Continue readingUpcoming Social Computing Workshop
When I first read the Cluetrain manifesto, it got my excited. I actually printed out the 95 Theses and left them on many of the marketing leaders chairs at my office at Hitachi Data Systems. The content was very revolutionary, so I actually never told … Continue reading95 Theses, Paratroopers, and There’s a New Conversation
