This is an advertisement for Forrester services. I share a lot on this public blog, and we should be thankful my employer is so gracious to encourage this, so please show the same respect as you would to my other posts. For some history, I promote other events, workshops and conferences that are not ours, as long as I think they will help you.
But first, a story: A few weeks ago at Forrester’s Marketing conference my CEO George Colony (he blogs too) in front of everyone (hundreds in the room) asked me how I approach blogging. This was during his keynote, and he handed me a mic, I told him that companies can give away the appetizers for free, in order to entice customers of how great the food is inside the restaurant. To me, this blog is the appetizer, but the full meal with dessert and wine (literally) is at our 1:1 sessions, conferences, and consulting.
One of the ways that we are able to fuel our research, reports, and this blog is by generating revenue from giving workshops. Forrester Research has a 5% off Discount for those that want to attend my upcoming workshop (with Peter Kim) in San Francisco on July 17, 2008 San Francisco, CA.
We’ll cover the POST Methodology (how to approach social computing/media) from a high level perspective, and show data of how consumers actually use these tools. Then we’ll get into the weeds and discuss the five different objectives: listening, talking, energizing, supporting, and embracing along with several case studies for each. During this interactive session, you’ll be able to ask questions, get answers, and network with industry peers in this small classroom setting.
Social Computing Workshop
To get the 5% discount: Call 1 Call +1 617/613 – 5905.
At the end, groups will break out, dig into exercises and come forth with actual strategies that could eventually apply back at the home front. The last one we conducted, the ratio was two instructors for a class of 10, you’ll get a lot of specific questions answered.
If you’re not planning to attend, you know I give away a great deal of information on this blog at no cost, thanks for taking the time to read this. Hope to see you there!