What would you tell 600 marketers from the largest global brands who have European initiatives? That’s exactly what I was tasked to do here at Bazaarvoice’s Social Commerce Summit in London today. These brands, which are quickly moving into the space, have adopted social technologies … Continue readingKeynote Slides: Prioritizing the Coming Year, Achieve “Escape Velocity”
I’ve been watching with great intrigue the growing groundswell of the Occupy Everything that is directly challenging the economy, business, and the market. My business partner Charlene Li and I and the rest of the Altimeter analysts have been watching and discussing this growing movement, … Continue readingMeetup: Business Leaders to Meet Occupy Everything. Sat AM in SF
Left Image: Startup Alley features 200 emerging startups, I talked to as many as I could. In my quest for ABR (always be researching), the Three Web Strategy Spheres, I had a day to focus in on the technology sphere (the bleeding edge of it) … Continue readingDisruption at Disrupt? Not Quite, but Here’s a Few Gems
Altimeter hosted our second roundtable lead with our newest hire, Chris Silva (blog/Twitter) who’s our newest analyst at Altimeter focused on Mobile Strategy. Chris also stems from Forrester, and was an analyst there focused on mobile, he was actually one of the trainers in my … Continue readingAltimeter Roundtable: Mobile Discussion on “Enrich, Engage, and Entrust”
Last night, Altimeter hosted a first in many public roundtables on disruptive technologies. Twenty highly engaged folks that ranged form skeptics, brands, gamification vendor provider (Empire Avenue, Badgeville, Zynga, Gigya) to players of these games. The 1.5 hour discussion discussed how these platforms work, explored … Continue readingEvent Rollup: Gamification Discussion At Altimeter Roundtable
How should companies prioritize their social business efforts? That’s the very question we’ve been asked to tackle at today’s conference at Bazaarvoice’s Social Commerce Summit (live stream) here in Austin, Texas. This room of 600 web strategists and social strategists (on brand side) are making … Continue readingSlides: Invest in Scalable Social Business Programs (Keynote)
I’m writing from a Jetblue flight from Austin back to Silly Valley, it’s a great chance for me reflect on what happened in the last few days at SXSW and sober up both from last night’s party and the excess of stimuli –they both require … Continue readingSXSW 2011: Great for Networking, But No Technology Breakthroughs
Nothing like ringing in the new year with a look at where the industry is headed. My job as an industry analyst is to assess where the industry is going, and how vendors and brands should respond to changes. My upcoming research on the topic … Continue readingEvent Summary: The Future of the Social Web
Left Image: The panel: Dick Costolo from Google, Paula Drum from H&R Block, Chris George from MySpace, and Tom Arrix of Facebook. See more pics on Picassa. Did you know that Google has a social media team intent on reaching brands and agencies? I didn’t … Continue readingGoogle’s Social Media Team Reaches to Agencies (and hosts Facebook, MySpace, and H&R Block)
I go to a lot of conferences, more than I want to admit. Part of my job is to cruise the vendor rows and talk to folks to learn about what new offerings that they have. It’s rare that I ever see a booth that … Continue readingWeb Conferences: Does Your Booth Standout?
