I was recently asked this by a fellow analyst: “I don’t get Twitter, should I use it?” Well first of all, the mechanics of the tool are pretty simple to use, you simply share with others like you would in a chat room. In fact, … Continue readingShould Analysts use Twitter?
There’s been a lot of trash talk about the PR industry (again), this time a small group of successful CEOs (and VP bloggers) claim they don’t need public relations efforts. When you look closely, you realize, this is true, as they’ve primarily made it part … Continue readingHow PR Can Help Some Startups: Perspective of one Industry Analyst
Above Photo (Click to view notes): The combined Forrester and Jupiter Social Marketing and Social Computing Research teams (missing: Christine Overby, Nate Elliott, Tom Grant, Laura Ramos, Peter Burris, Steven Noble, Rebecca Jennings, Lisa Bradner, and Tom Cummings.) The last time I participated in an … Continue readingMashing the Forrester and Jupiter Social Technologies Research teams
One of the ways I tell companies how they can best serve their market is to be transparent on how they build products. By doing so, it helps folks not only understand, but appreciate the level of effort that goes into creating a service or … Continue readingStatus: Forrester Wave Report for Community Platforms, Data Collection (Part 2/4)
Above Image: Gartner’s Generation V Quadrant, found via Marketing Charts. Gartner: Generation Virtual not defined by demographics Gartner has recently published research on the topic of “Generation Virtual” (Generation V) which essentially define as two things: 1) This generation isn’t specified by demographics (age) but … Continue readingUnderstanding Gartner’s “Generation Virtual”
Left Image: Here’s some sample data that is derived from NACTAS 2007 North American Social Technographic Online Survey. Although I primarily rely on the proven Forrester Research methodology, when it makes sense, I tap into my network to discuss concepts and get examples. While only … Continue readingHow crowdsourcing helps some –but not all research activities
Way back in the start of my career, I was a lowly UI designer for a customer facing web application –an extranet called MyExodus. Sitting with a team of engineers, my job was to help deliver a consistent, usable experience that would help our clients … Continue readingGraded by Analysts
Earlier this week, I spoke to a group of AR and PR professionals, and one gentleman from an agency indicated of an interesting phenomenon that was happening among some press –they’re starting to act like analysts. Mainstream Press acting like Analysts Apparently, some press are … Continue readingMusical Chairs: How Bloggers, Mainstream Press, and Analysts Start to Look Alike
Yesterday, I spoke to a room full of Analyst Relations (AR) and Public Relations (PR) professionals at a large tech vendor. I was asked to lead a discussion about the impacts of social media to their daily life. I’ve been hearing about these questions from … Continue reading10 Questions Analyst Relations Have About Social Media
It’s true, most social network marketing isn’t being done effectively, why? Many brands (and their agencies) are deploying “interactive marketing” (user to website) experience rather than relying on the tools of social networks “social marketing” (member to member). As a result, many brands are wasting … Continue readingForrester Report: Best And Worst Of Social Network Marketing, 2008
