Where Your Facebook Pictures and Friends are Featured, “Prototype Experience” Provides A Social, Contextual Video Trailer

Remember early Jib Jab cartoons where you’d manually upload your own photo and that of your friends? Now, it’s much easier with just a few clicks to Facebook Connect. Last week, I had dinner with Chris Pan (linkedin, twitter), Head of Brand Solutions at Facebook, who pointed me to a new social interactive marketing advertisement for a video game called “Prototype”. Upon accessing the site, Prototype Experience, (try it for yourself) you’ll be prompted to login with your Facebook account. After a rather lengthy loading period (it’s worth it, hang tight) you’ll watch a short teaser trailer. This isn’t a normal trailer, as it uses your own social information in Facebook from your profile picture, your profile information, and photos … Continue readingWhere Your Facebook Pictures and Friends are Featured, “Prototype Experience” Provides A Social, Contextual Video Trailer

Contextual Ads Based Off Social Network Profile: Twitter and Facebook

Things are moving very quickly now, in fact I was pleased to learn about these contextual ads from my new friend Cory O’Brien in SF yesterday. In my latest report “The Future of the Social Web” we pointed that in the near future we’ll start to see web pages dynamically created based on user profile ID in social networks. Essentially, your corporate, media, or ecommerce site could provide contextual media, content, and advertisement based on users’ info before they login. [In the Future, The Era of Social Context Will Serve Personalized Content, Media, and Ads to Users based on their Social Networking Information] Here’s an early example of a contextualized advertising campaign from VW (by agency Crispin Porter + Bogusky, … Continue readingContextual Ads Based Off Social Network Profile: Twitter and Facebook