I’m hearing of more and more brands starting to venture into the Twittersphere to listen, influence, and support customers. In fact, I’ve had 3-4 inquiry (client calls) at Forrester asking about Twitter for marketing. Challenge: Anyone can Create an Twitter Account and Cause BrandJacking A … Continue readingDon’t get BrandJacked: Confirming Your Corporate Twitter Account
A few weeks ago, the Motrin Moms kerfuffle blew up and I tracked it by the numbers just a few days after the explosion. Nearly three weeks later, it’s time to revisit the incident to see what’s happened. [Brands that get punk’d by social media … Continue readingHow Motrin Should Respond To The Groundswell
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Dec 3, 2008
VCs Seek Scalable Technologies Lately, I’ve been spending time trading information with one of the most powerful groups in our industries: VCs. They spur innovation by injecting funding into startups, help fuel those that need an accelerated path, and work many deals in the background … Continue readingThe Startup Conundrum: Scalable vs Services
This last Thanksgiving was marred by the horrible deaths of over 170 victims at Mumbai’s terrorist attack. If you weren’t watching, social media played a part in helping –and hurting– the event. First hand accounts were published on twitter, including pictures of terrorists in action, … Continue readingHow Municipalities Should Integrate Social Media Into Disaster Planning
This has been one busy year for me, I’ve traveled the country and world to meet and talk about social media. Just about every city I visit, I try to attend a social media meetup or host my own, to date, I’ve participated in tweetups … Continue readingSilicon Valley Tweetup: Dec 11th
