How Companies Respond to the Risks of Personal Brands

Some companies are wary of personal brands Last week, I spoke to a social media strategist as a very large consumer packaged goods company, he expressed to me over this client call (called an inquiry) that he was concerned about employees getting too popular due … Continue readingHow Companies Respond to the Risks of Personal Brands

A Day In the Life of an Industry Analyst: Advisory Projects

I made a promise to be transparent with the mysterious industry analyst job, in fact, I didn’t completely understand all aspects of what the job entailed until being here for a few months. I realize that the public usually doesn’t understand the research industry business … Continue readingA Day In the Life of an Industry Analyst: Advisory Projects

Imagine how Portable Social Graphs Will Impact the Web

Portable Social Graphs – Imagining their Potential View SlideShare presentation or Upload your own. (tags: retail marketing) Over one year ago, we defined the Social Graph as an online representation of our relationships. These graphs define our personal, family, or business communities on social networking … Continue readingImagine how Portable Social Graphs Will Impact the Web

Five Ways Web Professionals Should Be Proactive In a Recession

Things are going to get worse before they get better It’s official, we’re in a recession, say economists. Four quarters since Q4 2007 indicate this economic change and Bloomberg reports that “The U.S. economy may be headed for its deepest and longest recession since World … Continue readingFive Ways Web Professionals Should Be Proactive In a Recession