I’m practicing what I preach to clients, and am adopting one of the five objectives we call “Embracing” which is when brands use social technologies to collaborate with their customers to create new products. In this case, the product is my blog, and the customers are you, my community. I’m undergoing a blog redesign, and after deciding on designers (read the process) I’m working with Mitch from studionashvegas. We’ve done several comps on my redesigned logo, which is now finalized, but am looking for feedback from YOU, my readers on the blog redesign. I study community, and this blog needs to serve your needs as well as mine. I know who my audience is from real research (see stats), it’s … Continue readingChime In: Feedback Needed for Blog Redesign
The Airforce has created a process flow diagram that indicates very succinctly how the Air Force can and should respond to blog posts, there’s a lot to learn from here, and for the most part, I try to follow these similar rules. The Airforce, well all military units across the globe come across criticism, so establishing a clear sense of communication guidelines. Thanks to Joey DeVilla for posting this, who learned of this from David Meerman Scott who was in contact with Capt. Faggard who’s involved with the Airforce’s social media team: Twitter, and a blogspot blog, (I’m surprised they don’t have their own blog on the airforce websites, so we’re going off David’s word that this is authentic) There’s … Continue readingDiagram: How the Air Force Response to Blogs
This has been the busiest year of my career by far, I’ve traveled (and held blogger dinners) in great cities like Tampa, NY, Virginia, Hawaii, Colorado, Austin, Dallas, So Cal, Barcelona, and Tokyo; I’ve accrued many-a-frequent flyer mile. I published several research reports, (won an award), did more public speaking than ever before, delivered above my average of client engagements, was quoted a few times in the press, and grew this blog and twitter account, even though I’ll still get paid if I stop blogging. Of course, not everything went well. There’s always room for improvement, I need to be better prepared for client engagements (I didn’t do hot on at least two client engagements), I was criticized a few … Continue readingThank you 2008
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts. Web Strategy Summary This digest contains … Continue readingWeekly Digest of the Social Networking Space: Dec 24, 2008
See more funny videos and funny pictures at CollegeHumor. Culture meets Social Networks, I wonder what high school would have been like if I had social networks or even email available. We communicated using pagers –but few of us had cell phones so it was quite odd. I’m sure rumors, relationship status, and test cheat notes spread faster than ever possible. If you like this video, I’ve posted up a few others Videos: When Social Media enters Popular Culture. Best line? “I poke you, and you never poke back”.
I happened to stumble into Kmart in my local area, went for the Motrin and created this mashup. Popart? Brand Mashup? A case study in a jpg? You be the judge. If you’re not familiar with how these two brands are related, read the Motrin Moms backstory (they have recently removed the apology from the corporate homepage), and the Kmart sponsored post story. In reality, when these debacles happen, they are actually brand opportunities. several of the companies on my punk’d list have been able to turn this to their advantage. Update: I just learned that Burger King has served a ‘cease and desist’ by tweeting for someone creating the ‘whoppervirgins’ account. It’s a going to be an interesting year.
Despite there being many layoffs in the startup space. I’ve started this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Dave “500 Hats” McClure will now be joining the Founders Fund as an angel investor. Given his experience with startups, developers, and the tech space, he’ll be well suited to sniff our what’s next. Andrew Nystrom, formerly the Senior Producer of Travel at LA Timse will now be promoted Senior Producer LA Times of Social Media. George Moser joins Ripple6 in the new position of SVP of Field Operations coming from Vettro Inc. where he was SVP of Worldwide Sales. Ripple6 is seeking … Continue readingPeople on the Move in the Social Media Industry: Dec 18, 2008
My role as an analyst is to find out what types of social media are effective for Forrester’s clients, this weekend provided a unique opportunity to watch how sponsored blog posts are now emerging. Understanding Sponsored Blog Posts I posed some questions on Twitter when I learned of it on Sat (I embedded them below for any late-comers), and then got on the phone (yeah that old thing) with Ted Murphy the CEO of Izea to get the facts, and then talk to Chris Brogan, one of the bloggers who participated and is also on the Board of Advisors of Izea, who has since explained his actions in this lengthy and active post (over 170 comments and 17 trackbacks). Ted … Continue readingUnderstanding Izea’s Sponsored Blogging Service
Update: I’ve now experimented with Specwork to better understand the issue, and will be sharing the good –and bad –on stage on SXSW, read more To some, this topic is going to be controversial, but before you leave an emotional comment, please understand I’m approaching this challenge from a business perspective and have thought this through from multiple angles. “Spec work” is a proof of concept design that a designer may provide to a prospect. If it’s accepted they get the deal, if not, they are usually unpaid for this spec work. Backlash Against Spec Work (Proof of Concepts) Recently, my former colleague Charlene Li received some negative flack for her choice to crowdsource logo design for her unfunded startup. … Continue readingDesigners: Why Spec Work Is Not Going Away –How You Should Respond
Above: It took me a few days to post it, but here’s a very brief clip from the Tweetup, it was a bit packed. Just got back from the Silicon Valley Tweetup (135 said they would come, 226 people saved it), last time this year, Tweetups were just about a dozen people or less, but the growth of the service has really demonstrated it’s popularity, I estimate 150-200 folks there. Unlike blogs, microblogs can have a greater rate of adoption as the barriers to entry than blogs as it’s easier to get started, and the ubiquitous mobile device makes it easy. Some of my friends who came desired a more intimate setting split off to private dinners, and that’s fine … Continue readingSilicon Valley Tweetup: Jobs Are Available In Comments