How technology enables companies to connect with customers
Intel is known for trying out a variety of social media efforts, for better or for worse. They experiment, and continue to learn and iterate, I give them continual credit and reference them in presentations. One particular activity of note is what I learned from … Continue readingIntel’s Community Marketing: Fishing Where The Fish Are
Wave report to segment market leaders in a crowded industry I’m over the hump of this laborious research project to determine which of the 90 community platform vendors are enterprise worthy for Fortune 5000 interactive marketers. Enterprise brands seek ‘Community Solution Partner’ I firmly believe … Continue readingStatus: Forrester Wave Report for Community Platforms, Analysis Process (Part 3/4)
Above Image: Social Technographics of Japan’s Online Consumers, this data (and more) is accessible from the Groundswell Profile tool. First of all, this isn’t formal research, it’s just a one week observation from an outsider who spoke to a variety of companies and experts at … Continue readingField Report: How Culture Impacts Japan’s Adoption of Social Technologies in Business and Life
Despite’s Wired’s opinion piece that blogging is waning (they cite no data), perhaps some of the most important data for this year is this recently released Social Technographic Data from colleague Josh Bernoff showing an increase in adoption in United States of Social Technographics from … Continue reading2007 to 2008 Social Technographic Data Indicates Increase In Adoption
I started out my social media career as a community manager, and can see why several community managers have expressed some concerns about our over connected world. It seems that some of them are cursed with the very technology that gets them paid. You see, … Continue readingJob Hazards of the Community Manager
It’s actually THURSDAY here in Tokyo, but I’m publishing on Wed pacific time to keep on schedule. It’s been more difficult paying attention to what’s happening on the web during global travel, so please leave a comment if I’ve missed anything. I’m respecting your limited … Continue readingWeekly Digest of the Social Networking Space: Oct 22, 2008
I have so much to share about my trip to Japan and meeting with dozens of people from Japan’s top companies, and over 20 bloggers and social media experts at last night’s blogger dinner. Perhaps the best way to share is to keep it short, … Continue readingEarly Morning In Tokyo and the Social Web
Above photo: I had a great time discussing the impact of social media on culture and business in Japan with Tokyo’s top bloggers. Image taken by Andrew Shuttleworth –used with permission The following portion is updated the day after the blogger dinner. Read Michael Whang’s … Continue readingTokyo Blogger Dinner
Despite there being many layoffs in the startup space. I’ve started this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Aaron Strout leaves Mzinga and joins Powered to … Continue readingPeople on the Move in the Social Media Industry: Oct 22, 2008
While there are SO many social media books appearing, there are three books on social media that are must read for anyone approaching this as a career or program for their job. What’s interesting is to see the evolution of though as they slowly become … Continue readingSocial Media Book Trilogy
