How technology enables companies to connect with customers
Above: I’m thinking about the differences between traditional marketing agencies and social media agencies, this video by Jim the founder of Ignite Social Media agency does a good job explaining the difference. I like how he points out how putting ads on sites, or doing … Continue readingSocial vs Traditional Marketing Agencies
Nothing like ringing in the new year with a look at where the industry is headed. My job as an industry analyst is to assess where the industry is going, and how vendors and brands should respond to changes. My upcoming research on the topic … Continue readingEvent Summary: The Future of the Social Web
I’m practicing what I preach to clients, and am adopting one of the five objectives we call “Embracing” which is when brands use social technologies to collaborate with their customers to create new products. In this case, the product is my blog, and the customers … Continue readingChime In: Feedback Needed for Blog Redesign
The Airforce has created a process flow diagram that indicates very succinctly how the Air Force can and should respond to blog posts, there’s a lot to learn from here, and for the most part, I try to follow these similar rules. The Airforce, well … Continue readingDiagram: How the Air Force Response to Blogs
This has been the busiest year of my career by far, I’ve traveled (and held blogger dinners) in great cities like Tampa, NY, Virginia, Hawaii, Colorado, Austin, Dallas, So Cal, Barcelona, and Tokyo; I’ve accrued many-a-frequent flyer mile. I published several research reports, (won an … Continue readingThank you 2008
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Dec 24, 2008
See more funny videos and funny pictures at CollegeHumor. Culture meets Social Networks, I wonder what high school would have been like if I had social networks or even email available. We communicated using pagers –but few of us had cell phones so it was … Continue readingVideo: Facebook Girl
I happened to stumble into Kmart in my local area, went for the Motrin and created this mashup. Popart? Brand Mashup? A case study in a jpg? You be the judge. If you’re not familiar with how these two brands are related, read the Motrin … Continue readingPhoto: Motrin and Kmart
Despite there being many layoffs in the startup space. I’ve started this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Dave “500 Hats” McClure will now be joining … Continue readingPeople on the Move in the Social Media Industry: Dec 18, 2008
My role as an analyst is to find out what types of social media are effective for Forrester’s clients, this weekend provided a unique opportunity to watch how sponsored blog posts are now emerging. Understanding Sponsored Blog Posts I posed some questions on Twitter when … Continue readingUnderstanding Izea’s Sponsored Blogging Service
