How technology enables companies to connect with customers
Over the last year I’ve been trained to make my points not just with opinion but with data, so I’ve done just that with this experiment. In a crowded market (esp if you’ve 100 competitors) having an at-par product isn’t enough. Strategic market will out … Continue readingThe Unrecognizable Taglines of the Community Platform Space
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Jan 15, 2009
After a recent discussion with the CMO of one of these vendors (I’ll tell you later who it is, newly minted CMO of Lithium Sanjay has revealed himself in the comments) we both were discussing the different taglines for the vendors in the wave, and … Continue readingQuiz: Can you Identify the Taglines of Community Platforms?
Dell’s Bob Pearson was right, a company’s corporate homepage is really Google.com As I was doing follow up research on some of the vendors in the community space, I was entering in some keyword searches on Google to find different product pages. Although a common … Continue readingThe Fight on Google’s Results Pages: Community Platforms
Research is always challenging, I’m required to stay objective, follow a consistent methodology, and inform the market who is strong and who’s not. Believe me, I’ve gotten my share of angry calls, emails, blogposts, comments, and conversations with brands and vendors as a result of … Continue readingHow we filtered 9 vendors out of 100 for the Community Platform Wave
A few months ago my colleague Josh Bernoff visited Walmart HQ and wrote how he believes the company is going to understand social –I was skeptical. Last night I had dinner with some of the Wal-Mart digital team invited by John Andrews, Emerging Media Sr. … Continue readingWalmart Turns the Corner with “Energizing”
I’ve returned to Twitter last week, after taking 20 days off, and I’m getting a lot of questions from people asking about the “outside world”. There’s a condition known by prisoners that get comfortable with conditions that return even after they are released, I’m sure … Continue reading20 days off from Twitter: A View From The Outside
If you’re seeking stats from 2008, I’ve compiled them on this similar post of 2008 social networking stats. Update, now see the 2010 stats. Stats are important –but on their own, they don’t tell us much Stats on social networks are important, but I’m going … Continue readingA Collection of Social Network Stats for 2009
Clients can access the full report The Forrester Waveâ„¢: Community Platforms, Q1 2009 on the Forrester site, however the high level findings are available below, as with all of our reports, we stand by our products. Communities are a powerful way for businesses to grow … Continue readingForrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)
History of the Internet from PICOL on Vimeo. It’s easy to take for granted this powerful utility, that is quickly spreading around the globe, with rapid adoption rate that we’ve never seen with communication devices. The internet started with military roots, and this video shows … Continue readingVideo: History of the Internet
