How technology enables companies to connect with customers
Forrester’s Marketing Forum in Orlando Florida Forrester’s Christine Spivey Overby kicked off the conference, first reminiscing on how great innovation comes out of times of economic struggle. Her example, which is so suited for Forrester’s marketing conference in Orlando, is Walt Disney’s creative genius to … Continue readingMarketing Forum Theme Day 1: Do Marketing Differently: Innovate During A Recession
I had an interesting conversation with the head of marketing of a vendor here at Forrester’s marketing conference. She told me about the changing role of AR. Now, the role of AR must evolve, as analysts have direct connections to employees of their company, and … Continue readingWhen Analyst Relations Get Social
Left: The Future of Media Panel rounds off Day 1 at Forrester’s Marketing Conference. I’m sitting in the front row here in Orlando at Forrester’s Marketing Conference. We’re talking about the “M”M world, no not the Mouse but Media. This closing panel is discussing the … Continue readingForrester Panel: The Future of Media with Coke, MTV, and Canoe Ventures
Despite there being many layoffs in the startup space. I’ve started this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Get Satisfaction gets new CEO, Wendy Lea who … Continue readingPeople on the Move in the Social Media Industry: April 23, 2009
Social Reef: An Industry Perspective View more presentations from jeremiah_owyang. The last time I did a storyboard, it received positive reviews, so I’ve decided to do it again. Often, I have a hard time describing to others what I do for a living –just exactly … Continue readingSocial Media Marketing Storyboard #2: The Social Reef, an Industry Perspective
I don’t cover the enterprise space, but my colleague Ray Wang says that the Sun acquisition will be successful for Oracle, check out his blog post to read his highlights. While I’ll leave the specifics of the product and company integration to him, I … Continue readingAcquisitions, Culture, and the Social Web
There’s a lot of forces that factor into what I do online, from my day job, expectations from the market, personal relationships and client relationships. In fact, I have some specific rules about how I blog, and even how I tweet. This last glorious weekend … Continue readingHow Much Should We Share?
To best see what’s coming next, it’s helpful to examine the next generation workforce. Right about now it’s spring break, and that means that some students finally have enough time to shake off the late night party buzz and think about their careers. I know … Continue readingA Dialog about the Future for Students and Employers: The Upcoming Social Workforce
Twitter is getting a tremendous amount of buzz from brands, celebrities, media, politicians, and athletes. Despite the hype, it’s still a very small social networking site (likely under 10mm), compared to the social giants like Google, Microsoft, Facebook and MySpace (150-300mm), see my stats page … Continue readingWhat Happens When Twitter Gets Mainstream Attention
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: April 19, 2009
