How technology enables companies to connect with customers
I often get asked by brands: “How should we organize our company for social media?” or “Which roles do we need”, or “Which department is in charge”. So for our latest report (clients can access all the details) answers just that, it has data and graphs … Continue readingReport: Companies Should Organize For Social Media in a “Hub and Spoke” model
Remember early Jib Jab cartoons where you’d manually upload your own photo and that of your friends? Now, it’s much easier with just a few clicks to Facebook Connect. Last week, I had dinner with Chris Pan (linkedin, twitter), Head of Brand Solutions at Facebook, … Continue readingWhere Your Facebook Pictures and Friends are Featured, “Prototype Experience” Provides A Social, Contextual Video Trailer
I’m all smiles today, as I reflect on three years of blogging at web-strategist.com. Although I’ve been blogging about web strategy previously on Blogspot, Yahoo 360 for a few years prior, things really started to get serious when I launched this domain. Over the three … Continue readingThree Years
Things are moving very quickly now, in fact I was pleased to learn about these contextual ads from my new friend Cory O’Brien in SF yesterday. In my latest report “The Future of the Social Web” we pointed that in the near future we’ll start … Continue readingContextual Ads Based Off Social Network Profile: Twitter and Facebook
One of the key findings from the very popular report The Future of the Social Web (which has been translated into over a dozen languages by the community) is that identity technologies like Facebook Connect, OpenID, as well as existing identities will soon colonize the … Continue readingTrends: Impacts Of The Era of Social Colonization –Every Webpage to be Social
Despite there being many layoffs in the startup space. I’ve started this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: John Yamasaki @jyamasaki on Twitter joned the Seesmic … Continue readingPeople on the Move in the Social Media Industry: June 15, 2009
I’ve been watching this space for a few years now, and I’ve started to notice that the people (often those that we think of that are at the upper echelons) are not able to scale, as a result here’s what they’re doing to compensate: Many … Continue readingLooking Behind the Curtains on the Social Media Stage: Humans Don’t Scale
I get a lot of books across my desk. Very few I get the chance to read, and very few I think are wonderful. I was smiling ear to ear on a recent plane trip when reading a book written by cartoonish Hugh MacLeod, … Continue readingBook Review: Ignore Everybody
I stayed at the Hilton hotel in San Diego this weekend, and overall a great experience. However there was a 10 dollar charge for internet for 24 hours usage at the property, and since I wasn’t on business, I wouldn’t be able to expense it. … Continue readingHotels: Don’t Charge Us For Internet Use
I’m wrapping up my report on “How companies should organize for social media” in a few weeks, and collaborating on a report with Zach Hofer-Shall (a digital device aficionado) on a “Comprehensive community checklist” and am going to start work on a research report exploring … Continue readingSeeking Case Studies of How Brands Reach Gen X Using Social Media
