How technology enables companies to connect with customers
Although we’ve seen heavy adoption of social in the tech and consumer goods space, the impacts are far reaching. One industry that’s often overlooked –but could have the most impact is the luxury industry. Their biggest challenge isn’t the usual like convincing management, measuring ROI, … Continue readingFive Ways Luxury Brands Can Overcome the Conundrum of Social Marketing
New technologies are emerging at a faster pace yet companies lack an on-boarding process. Just a few years ago, fax, cell phones, email and the internet stormed into companies. Today, social technologies have caused many corporations to respond with a knee-jerk reaction, or shudder away … Continue readingBack To Practice: Flying With The Altimeter Group
Jeremiah: Working at Forrester is a capstone in my career, it could also be for you. Charles Telep, Forrester’s talent recruiter is guest posting here at the Web Strategy blog to find my replacement. I fully endorse working at Forrester here for a plethora of … Continue readingGuest Post: Finding Forrester’s Next Social Analyst
Thank you Forrester! When I announced I’d be joining Forrester nearly two years ago, I knew it would have been one of the best moves in my career. I certainly feel I was right. Being a Forrester Analyst is a top role to have in … Continue readingThank you Forrester, a Grand Adventure!
Facebook continues to make a series of evolutionary moves in recent months, rather than react to the news, let’s take a holistic look at where the company is headed. I’ve given my perspective to SFGate, now but want to dive into details here. I’ll … Continue readingThe Future of Facebook
One of the top 10 questions in social media marketing asked is “How do we kick start our community?” This post aims at providing some resources for brands that are preparing their community strategy. The old adage of the field of dreams isn’t true -if … Continue readingHow To Kick Start A Community –an Ongoing List
Facebook’s stats page indicate that they’ve 250mm uniques users, with 120mm unique visitors per day. I rarely believe numbers provided by vendors as they can easily be stretched so it’s important to compare third party data sources. Looking at just one source is never enough, … Continue readingData Indicates Facebook Reaching Mainstream Visitor Rate (Compete, Alexa, Quantcast)
Left: Several Press, Analysts, and Bloggers met with executives from Cisco and Warner using Telepresence from NY, SF, to San Jose. Cisco’s Eos (their community platform for media brands) landed an enterprise wide deal with Warner Music. Attendees included John Chambers, CEO of Cisco, Dan … Continue readingAs Media Brands Build Their Own Communities, They Must Evolve Their Business Model
Invest 20 minutes to listen to this podcast focused on how Facebook Connect helps brands connect with existing communities. This podcast, hosted by Aaron Strout of Powered, was joined by the digital editor of AdWeek, Brian Morrissey and marketing blogger/consultant, Susan Getgood, and myself. You can … Continue readingPodcast: Understand Facebook Connect for Business
I’ve participated in dozens of online and virtual events, including created my own, below is a playbook to think about virtual events as they intersect with the social web. While the scope of this article is focused on online virtual events, many of these tips … Continue readingWeb Strategy: How To Integrate Social Technologies with Virtual Events
