How technology enables companies to connect with customers
Update: I polled my microblogging network on which brands have supported them on Twitter, see which brands have ‘taught’ their customers to yell at their friends. Recently, I started teaching puppy Rumba tricks beyond the basic sit and stay, I even made a video. How … Continue readingSocial Support: Companies Are Teaching Customers To Yell At Their Friends
Recently, I attended a corporate event that showcased products related to an industry. Press, media, bloggers, and influencers were invited to attend, and meet a variety of vendors and see products. Featured were members of the company’s advocacy program, (a group of preferred clients), and … Continue readingChecklist: Develop a Successful Advocacy Program
Augmented Reality is certainly in it’s infancy, and we know that at best, is experimental. I’m new to this space but am watching, and learning from Robert Rice and Dave Elchoness to see how it develops. While a few years out, see the proposed Hype … Continue readingThree Future-Looking Videos Of Augmented Reality For Business
Hiring managers, recruiters, and management staff are often confused on where they can find qualified social media professionals for corporate positions. They get a lot of resumes, but few are qualified and the rest are “wannabes”. In many cases, they have to employ the services … Continue readingWant A Corporate Social Media Job? Demonstrate These Three Essential Qualities
This post was collaboratively written on a wiki by Jeremiah Owyang, who maintains a focus on Customer Strategy and Ray Wang, who maintains a focus on Enterprise Strategy. Together, we’re covering the convergence of emerging technology, Ray has cross-posted on his blog. Summary Microsoft gets … Continue readingMicrosoft’s Office Web Apps Is “Me Too” To Google Docs –Yet Gives Enterprise Options for Collaboration and Security
Despite Having 300 Million Members, Facebook is Not The Largest Social Network In my opinion, online social networks have three distinguishing features: 1) They have profiles that enable people to express their identity 2) Ability for people to connect to these profiles 3) To be … Continue readingInterlaced: Email and Social Networks
Despite a downturn in the economy, we continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following … Continue readingPeople on the Move in the Social Media Industry: Sept 16, 2009
Left Image: Companies can monitor and manage the discussions in their marketplace, screenshot of Jive Market Engagement This post was collaboratively written on a wiki with my colleague R “Ray” Wang who focuses on enterprise strategies such as CRM. My focus is on customer strategy … Continue readingJive and Radian6 Partner: Great For Business, But Could Fragment IT Systems
I hope this is one of those resources you print out pin to your desk, and share with others. This is the core theme of this blog, the balance needed for successful web endeavors in organizations. I originally posted this diagram in 2006, then updated … Continue readingThe Three Spheres of Web Strategy –Updated for 2009
One of the best ways to conduct research isn’t just to go to the field, but centralized the field. Last week, mobile analyst Michael Gartenberg was in town for Apple’s new video iPod announcement and there were dozens of others in town for GigaOm’s Mobilize … Continue readingVideo: What’s Next For Mobile, A Discussion on Augmented Reality, Custom Content, and Video Games
