How technology enables companies to connect with customers
I’m very thankful that Forbes has extended me an offer to be a regular contributor discussing emerging technologies for the evolving customer strategy. CMOs are hungry for information. The information landscape is in flux, consumers are more empowered as they assert control using social technologies. … Continue readingInsights for CMOs: A Column For Forbes
Things appear to be picking up in the economy, and I’d like to continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. … Continue readingPeople on the Move in the Social Media Industry: Nov 6, 2009
Bold Strategy Bolsters Users, Developers, and Brands In a recent meeting at Facebook HQ, I was pleasantly surprised to find that Facebook is opening its doors to share roadmaps, data, and it’s experience. This strategy shifts attention towards Facebook.com as a sole destination, and towards … Continue readingHow Facebook’s Open Strategy Shifts The Roadmap for Corporate Marketing and Support
Currently, search results serve up content that is popular –but not necessarily content that is accurate or relevant to your needs. With Google’s Social Search feature, it will serve up results based on a users’ specific contact list, here’s how it works: Using the recently … Continue readingQuicktake: The Impacts Of Google’s Social Search
We attended the Forbes CMO Summit in sunny Palm Beach, to learn what’s on the minds of executive marketing leaders. The conversation from this group regarding social was more sophisticated, which Charlene and I don’t think is reflective of most chief marketing groups we speak … Continue readingBehind Closed Doors: What’s On the Mind Of Chief Marketing Officers
I’m attending Steve Forbes’s CMO event in Florida with Charlene Li, and part of the recommended reading for all attendees is the book Good for Business, which came nicely packaged to my desk. Not one to defy Steve Forbes, and certainly wanting to be a … Continue readingBook Review: ‘Good For Business’ Asks The Right Questions, But Doesn’t Give the Answer
Your Boss May Own Your Facebook Wall Posts Both employers and employees may be surprised to find that employee created blog posts, YouTube, LinkedIn profiles, Facebook profiles, and even tweets may be owned by companies. Yes, even those personal pictures you took last Friday with … Continue readingYour Company May Own Your Tweets, Pokes, and YouTube Videos
This post was collaboratively written on a wiki by Charlene Li, (cross posted) who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that … Continue readingSocial Search: Customers Influence Search Results Over Brands
Local Businesses Can Benefit From Mobile Social Networks The nearly mainstream social web is now evolving and graduating to mobile devices. This emerging space of mobile-based social networks are empowering customers to find the best venues and prices, and offering savvy companies unique ways to … Continue readingHow Local Businesses Can Benefit From Mobile Social Networks
Despite a downturn in the economy, we continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following … Continue readingPeople on the Move in the Social Media Industry: Oct 15, 2009
