How technology enables companies to connect with customers
I recently spoke with Dave Elchoness of GoWeb3D who’s one of the early pioneers in the Augmented Reality (AR, but not to be confused with Analyst Relations) industry. In this above video he gives a demonstration of how information (often from the web) can be … Continue readingVideo: Access Internet Content in Physical Context Using Augmented Reality
If you’re in the market to buy web based collaboration tools, community platforms, CRM, or any software as a service application, know your rights before you buy. A few months ago Charlene Li, founder of the Altimeter Group launched her Engagement Database report, which showed … Continue readingAltimeter Report: Customer Bill of Rights – Software-as-a Service
Whether you’re a professional speaker, company representative, or panelist at a conference, you must develop a social strategy during your speaking. The Audience Continues To Gain Power Over Speakers A few years ago, the first major eruption occurred from the audience hijacking the attention at … Continue readingHow Speakers Should Integrate Social Into Their Presentation
This post was collaboratively written on a wiki by Charlene Li, (who’s cross-posted) who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Google has quietly … Continue readingRevealing Google’s Stealth Social Network Play
Despite a downturn in the economy, we continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following … Continue readingPeople on the Move in the Social Media Industry: Oct 6, 2009
I’ve been invited back to Hawaii on Nov for [Re]Think Hawaii summit in Honolulu, Oahu, speaking on the panel for the Social Media Business Summit. If you want to attend, use the discount code “jeremiah” and receive 35% off the week pass. The focus of … Continue readingHeaded to [Re]Think Hawaii Conference, Nov 1-5th
Corporations continue to get blindsided by social media –which of course, is just a representation of underlying customer or product issues that should be fixed. Companies respond in three ways: 1) Ignore it and do nothing at their own peril, 2) Are responsive but not … Continue readingDamage Control: Social Media Reversals
Having just returned from vacation, (hence the break from blogging) I had the distinct pleasure of keynoting Silicon Valley AMA last night at Cisco’s Telepresence suites in Santa Clara. In my opening keynote, I had a specific message to marketing leaders in the valley to … Continue readingCompanies Must Plan Holistically For Social –Beyond Marketing
Yesterday, Google announced “SideWiki” a new feature of the Firefox and IE browsers (Chrome to come soon) that allows anyone to contribute comments about any webpage –including this one. The impacts are far reaching, now every web page on the internet is social and can … Continue readingGoogle’s SideWiki Shifts Power To Consumers –Away From Corporate Websites
Update: I polled my microblogging network on which brands have supported them on Twitter, see which brands have ‘taught’ their customers to yell at their friends. Recently, I started teaching puppy Rumba tricks beyond the basic sit and stay, I even made a video. How … Continue readingSocial Support: Companies Are Teaching Customers To Yell At Their Friends
