How technology enables companies to connect with customers
What happens when the social web and mobile devices become synonymous? Customers will be able to access their friends opinions in real time, make decisions on the fly, and will never have an excuse to make a poor buying decision. [As mobile and the social … Continue readingWhen Mobile and Social Merge –Welcome Michael Gartenberg
I’m here in Phoenix Arizona as a keynote speaker to the Council of Alumni Associations Executives, these are the fine folks that manage alumni orginizations where you may have gone to college. The reason I’ve been invited to speak as a professional speaker is their … Continue readingMatrix: Impacts to Alumni Organizations In A World of Social Networks
Low Cost Innovation Confuses Buyers With Excess Choices As a Web Strategist, you seek to balance the three spheres of business, technology and community. Perhaps a challenging one is the ‘technology’ sphere as you’re faced with the decision of build vs buy, specialized vs broad, … Continue readingSocial Technology Buyers Matrix: Broad vs Specialized vs Do It Yourself
It’s been a long time since I’ve done this series “Silicon Valley Sightings” as well, quite frankly, I’ve been doing a lot of travel in my role as an analyst. Yet, despite the lull in posting this series (I’m sure local food blogger Brian Stephens … Continue readingSilicon Valley Sightings: Lighter Than Air on a Zeppelin Tour
Web Strategy Summary Facebook to now offer Paypal as an additional way to buy advertisements and virtual currency for social games (press release). This paves a way for Facebook to reach global advertisers who prefer PayPal vs traditional credit cards. Although this partnership is … Continue readingFirstTake: Facebook PayPal Deal Spurs International Ad Sales
Agency Partners Are Critical To The Success Of A Brand Your strategic agency partners are key to your success. They bring with them domain expertise, years of experience deploying, and a fresh injection of thinking that most brands can’t foster internally. As a result, relying … Continue readingScorecard: Does Your Agency Fondle The Hammer?
Lack Of Signal In A Sea of Noise There’s an incredible amount of media and blogger noise about social networks, yet most focus on “killer app” hype without an objective point of view. My career mission? To cut out the hype and help companies … Continue readingWeb Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)
Left: Pepsi launched a bold social marketing play, find out what went well –and what opportunities were missed. Greetings, fellow strategists, In my latest column for the Forbes CMO Network (you can read all my Forbes pieces) I analyzed Pepsi’s big push into social. Also, … Continue readingForbes: Super Bowl, A Missed Opportunity For Pepsi
Left: Inline with the Google style guide of primary colors, Google launches a new logo for Google Buzz, using familiar “chat bubble” iconology. Google launches status update features Google launches Buzz, which many will find similar to Friendfeed now part of the Facebook family. Google … Continue readingFirstTake: What Google Buzz Means
Left: There are four main categories of social strategy, yet with over 20 subset objectives, which we’ll discuss at a high level. Organizations that focus on social technologies suffer from the symptom of ‘Fondling The Hammer‘ . True social strategy stems from business objectives –not … Continue readingRegister For Webinar: Developing a Social Strategy by Objectives
