How technology enables companies to connect with customers
Are you struggling to measure the ROI of your social business efforts? Can’t get more resources? Unable to link your social media efforts to where your ecommerce is already happening? Have you been asked by management “How does social media impact the top line?”, chances … Continue readingFinally, Social Media ROI at our Intimate Event: ‘Rise of Social Commerce’
Cowritten by Chris Saad (@chrissaad), and Jeremiah Owyang (@jowyang). Situation: Twitter’s new redesign advances their user experience Twitter has announced a new redesign today, yet by looking at the news, there hasn’t been a detailed breakdown of these two leading social networks. Overall, Twitters new … Continue readingFeature Showdown: Twitter 3, Facebook 4.
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, … Continue readingPeople on the Move in the Social Business Industry: Sept 8, 2010
Excited about your new Facebook page but don’t know what’s next? What does a truly advanced company look like in social business? They can say yes to seven or more of these ten criteria. We’ve been interviewing the most sophisticated brands in the world when … Continue readingHow to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity
CMOs must approach social technologies in an integration fashion Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a silo as experimental, or a separate deployment from traditional marketing. Yet the savvy marketing leader knows … Continue readingCMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach
Jeremiah: The following is a cross posting of our Founder’s blog post on the Altimeter’s blog. I shared her sentiments completely, and am not sure if I could add anything, so I felt it was just best to repost here. Later, at another time, I’ll … Continue readingAltimeter’s One Year Anniversary: A Thank You To Our Clients
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In fact, this is the second time this month I’m posting this “On The Move” post due to submission volume. Clearly, there is more … Continue readingPeople on the Move in the Social Business Industry: August 25, 2010
Left: The crew at Hawaii Public Radio, Oahu. Left to Right: Ryan Ozawa (@hawaii), David Lau (@synwpn), Kara Imai (@hawaiikara), Jeremiah Owyang (@jowyang), and Burt Lum (@bytemarks) How to hotels, restaurants, attractions, airlines, entertainers and cruise ships use social media to connect with tourists? Listen … Continue readingAudio: Opportunities with Social Media and Tourism
Kit Kat got a lot of flack from the Greenpeace brandjacking, yet, I wanted to point out a marketing campaign where they leveraged popular news mentions. What was interesting is they used a simple email and some doctored photos, on Good Friday in the Netherlands … Continue readingVideo: Kit Kat’s Risky Word of Mouth Marketing Campaign
Data is important. It helps us to guide our decisions based on facts –not just gut instinct. Lately, this data from eMarketer (thanks Scott Monty) has been floating around the web, and I want to add my own thoughts. Having conducted similar trust research, or … Continue readingAnalysis: Consumers Trust Friends, Brands, and Independents (eMarketer data)
