How technology enables companies to connect with customers
The practice of Open Research is continuing to become a trend, but not just limited to the research reports that Altimeter is sharing, but with websites like Wikipedia, Focus.com, Quora, Linkedin Q&A, and communities like Social Media,org, Marketing Profs, and WOMMA and beyond. I see … Continue readingNBC: Social Media and Research Industry
Despite that 2011 is the year of integration, I strongly argue that companies that blindly link away to Facebook and Twitter from their corporate homepages are doing themselves a disfavor. Companies that link away, are sending away their decade of hard earned investments getting customers … Continue readingWebinar Recording: How to Integrate Social Into Your Website
The one liner: Empire Avenue is Farmville for Social Media. Gaming: A Native Behavior to the Social Web Remember, gaming is nothing new to social media, from influencing the most popular Digg users, to Twitteratti, top contributors at Techmeme, or brands with the most Fans … Continue readingEmpire Avenue Provides Social Gaming Opportunities –and Challenges– for Brands
Interesting post here by industry veteran Tac Anderson (former HP social strategist) about how strategists are changing jobs so quickly –and how it could be a detriment to their career. Be sure to read, as I know how recruiters are seeking to contact you all, … Continue readingPeople on the Move in the Social Business Industry: April 13, 2011
Corporations must invest in at least five types of Social Media training for the corporation, they include: training for executives, for the core team “Center of Excellence”, for business units, for rank and file employees and often for partners. Our research has indicated that 37% of … Continue readingProgram Plan: Developing a Social Media Learning Program at Your Company
How should companies prioritize their social business efforts? That’s the very question we’ve been asked to tackle at today’s conference at Bazaarvoice’s Social Commerce Summit (live stream) here in Austin, Texas. This room of 600 web strategists and social strategists (on brand side) are making … Continue readingSlides: Invest in Scalable Social Business Programs (Keynote)
Definition: “Center of Excellence” This is a program deployed by companies trending in the advanced levels of social business maturity. The Social Media Center of Excellence (CoE) is a centralized program that provides resources, training, and strategy to a variety of business units that are … Continue readingProgram Plan: The Social Media Center of Excellence
The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement … Continue readingPeople on the Move in the Social Business Industry: April 2, 2011
If you haven’t read our report on How Corporations Should Spend on Social Business, start there. This data is a segment of the research panel over 140 global national corporations with over 1000 employees, which we deem enterprise class corporations. [Predict the Future of Social … Continue readingData: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future)
I just updated the growing list of Corporate Social Strategists, you can take a look at these 280 professionals leading the charge at their corporation. For a few years now, I’ve been managing the list of Corporate Social Strategists at large corporations (over 1000 employees, … Continue readingContingent of Corporate Social Strategists Grows
