The practice of Open Research is continuing to become a trend, but not just limited to the research reports that Altimeter is sharing, but with websites like Wikipedia, Focus.com, Quora, Linkedin Q&A, and communities like Social Media,org, Marketing Profs, and WOMMA and beyond. I see the trend that corporate buyers can talk directly to each other –without a middleman or expert in between. As a result, some thought leaders are giving away their best knowledge and not holding back in order to be top of mind.
Join in and hear our lively discussion on NBC with Scott McGrew, Ben Parr from Mashable, and Joseph Menn from Financial Times, we didn’t limit this discussion to research industry, but to media, hardware, and devices that deliver them. A few of the startups we discussed include Disqus, Mashery, Flipboard, Color.com, here’s the link why you should assume your Twitter Direct Messages are read by others.
Above is part 1, advance to the NBC site to see part 2. An interesting thing about this state-of-the-art studio is there are no camera persons on set, just robots that are controlled from the main controller room, a slick operation. Overall, it was a lot of fun, but to be honest, an interesting experience being in the hot seat with so many rapid fire questions.