The practice of Open Research is continuing to become a trend, but not just limited to the research reports that Altimeter is sharing, but with websites like Wikipedia, Focus.com, Quora, Linkedin Q&A, and communities like Social Media,org, Marketing Profs, and WOMMA and beyond. I see the trend that corporate buyers can talk directly to each other –without a middleman or expert in between. As a result, some thought leaders are giving away their best knowledge and not holding back in order to be top of mind.
Join in and hear our lively discussion on NBC with Scott McGrew, Ben Parr from Mashable, and Joseph Menn from Financial Times, we didn’t limit this discussion to research industry, but to media, hardware, and devices that deliver them. A few of the startups we discussed include Disqus, Mashery, Flipboard, Color.com, here’s the link why you should assume your Twitter Direct Messages are read by others.
Above is part 1, advance to the NBC site to see part 2. An interesting thing about this state-of-the-art studio is there are no camera persons on set, just robots that are controlled from the main controller room, a slick operation. Overall, it was a lot of fun, but to be honest, an interesting experience being in the hot seat with so many rapid fire questions.
That was a great interview!
Cool interview Jeremiah, I like that you called out so many companies are basically ceding control of any digital leverage they have to social outposts without a strategy (or attempt to build a real digital community). Spot on.
Always incredible insights Jeremiah. I would love to see examples of who is integrating social with their site effectively.
Adam
I just did a webinar on this topic, examples here:
http://www.web-strategist.com/blog/2011/04/21/webinar-recording-how-to-integrate-social-into-your-website/
Thanks Jeremiah. Looking at it now.
Jeremiah, great interview — it looks like Ben was simply referring to you for all the answers 🙂
Great interview and loved it very much and spot on with the topic. Lots to digest and will come back to read more. Thank you for sharing.
great video) thanks a lot!!!!
Jeremiah, thanks for sharing the video. Watching it now!
It is the beginning of the future.