How technology enables companies to connect with customers
Over the last few months, Susan Etlinger, a former marketing strategist, and most importantly has used brand monitoring tools, has lead Altimeter’s latest research report on analytics. After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s … Continue readingOpen Research: A Framework for Social Analytics
The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, … Continue readingPeople on the Move in the Social Business Industry, August 12, 2011
Altimeter hosted our second roundtable lead with our newest hire, Chris Silva (blog/Twitter) who’s our newest analyst at Altimeter focused on Mobile Strategy. Chris also stems from Forrester, and was an analyst there focused on mobile, he was actually one of the trainers in my … Continue readingAltimeter Roundtable: Mobile Discussion on “Enrich, Engage, and Entrust”
Responding to Customers In Social Support May Be Hurting Your Brand. Why? You may be teaching your customers to yell at their friends in order to get your attention. You must develop a social support strategy that involves an escalation process, will scale, and use … Continue readingVideo Replay: 10 Reasons Customer Care Has Changed and How To Build a Strategy
Google+ A Solid Start, Yet Still Not Compelling for Mainstream Adoption. I spent nearly the entire weekend playing with Google+ (here’s my profile), and even was using Google’s Android Honeycomb operating system on a Galaxy Tab to see how well it integrates. So far, I’m … Continue readingSWOT: Five Ways Google+ Can Become Mainstream
The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, … Continue readingPeople on the Move in the Social Business Industry, July 31, 2011
How many social media accounts does an advanced social business have? Well, when we look at mature companies like Microsoft, we find large indexes, or CPG giants like Coca-Cola each deploy their own, then even regionalize, or any large retail or hospitality brand that has … Continue readingNumber of Corporate Social Media Accounts On Rise: Risk of “Social Media Help Desk”
This will be the fourth, (or wait, fifth? I can’t keep track over the years…) design iteration of the Web Strategy blog, and I’m pleased to share an upcoming sneak peek comp. Overall, we leaned on a focus on accessing information quickly –rather than a … Continue readingSneak Preview: Upcoming Blog Redesign
The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, … Continue readingPeople on the Move in the Social Business Industry: July 19, 2011
The Internet Continues to Shift Power to People –Away from Institutions. Four years ago, I had the fortune of meeting with one of the god fathers of the internet industry, esteemed Doc Searls you may know his contributions to the book The Cluetrain Manifesto. Doc … Continue readingVRM Systems Put Power in Hands of Buyers –Disrupting Sellers
