How technology enables companies to connect with customers
When we saw the story about Microsoft wanting to acquire Yahoo, my colleagues got together to discuss why this would be an attractive fit for the two companies –much of it stems back to taking what Google has. Microsoft has often wanted to be in … Continue readingWhy Microsoft wants Yahoo, an Analytical Perspective
The other day, I moaned on twitter how many vendors are missing the opportunity during their briefing with an analyst, someone asked me to write up what success looks like, so I’m creating this helpful guide. Understand the analysts’ coverage area Analysts get briefed by … Continue readingWhat an Effective Analyst Briefing is Like
The web industry is part of an ecosystem, and one of the major families are the press, who get high level news out to the masses. Last week, I had a meeting over at the San Jose Mercury, (map) one of Silicon Valley’s most well … Continue readingSilicon Valley Sightings: San Jose Mercury News
This post has now become recommended reading for moderators at Ad:Tech 2008, SXSW 2011 (see FAQ #10), and previous Web 2.0 Expo events. Most Panels Suck: How To Stand out from Others Sadly, the value of most panels are really poor, and this is mostly … Continue readingHow to Successfully Moderate a Conference Panel, A Comprehensive Guide
I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest where you can start to track and access these going forward. Quickly scan … Continue readingWeekly Digest of the Social Networking Space: Jan 30, 2008
Don’t forget to attend this Complimentary Webinar on Social Media Measurement How to Listen Effectively and Engage in the Conversation this Thursday at 12:30 EST/9:30PST with Glenn Fannick, Product Development Manager at Dow Jones, my client. It’s not often I’m able to do free webinars, … Continue readingSocial Media Measurement Webinar this Thursday
A Widget Case Study Yesterday, I gave a teleconference on Facebook as a ready-made marketing program. I gave a few examples of success, and the audience was hungry for success metrics and numbers. One of the case examples was about rebranding an application/widget in this … Continue readingCase Study: How Sony Leveraged A Popular “Vampire” Facebook Widget To Reach It’s Community
Congrats to college graduate Andrew Cafourek for getting a job with Outrider. How’d he do it? by creating a professional looking site, being an excellent blogger, posting his resume, and learning how to use the tools to network with others –he demonstrated his web marketing … Continue readingHow Andrew read this blog…and got a job
Congrats to social media author, advisor, speaker and expert Shel Israel to join Fast Company with his co-author to launch the Global Neighborhoods online video show. Shel pioneered much of the thinking of business blogging with the Naked Conversations book (I purchased 65 copies for … Continue readingShel Israel to Fast Company, launches Video Show
It’s easy to get the tools mixed up, but it’s important to know the differences. Quite often (usually by executives) I’m asked the difference between Forums, Blogs, and Social Networks, here’s usually how I explain it (focusing first on usage and benefits rather than technical … Continue readingUnderstanding the difference between Forums, Blogs, and Social Networks
