How technology enables companies to connect with customers
(Although dated, this video explains the movement) When we look back, humans have been creating content on the web since the start, in fact, we often manually choose which document will link to another, which webpage will link to another, which keywords, tags, and metadata … Continue readingVideo: The Blurred Lines of “Social” Media
There’s something great about seeing social media being used to make real differences in people’s lives, beyond branding and business. If you’ve not been aware, there’s quite a disaster happening in Iowa as floods are destroying the established infrastructure, buildings, and peoples homes. The Red … Continue readingRed Cross Reaches During Iowa Floods
(Left: New analyst, Steven Noble and John Cass, Online Community Manager, stroll with me in Cambridge after work) A while ago, I mentioned a public call for resumes for Forrester’s Community Manager role, we even heard from the hiring manager, Michele Frost, who is our … Continue readingPlease Welcome John Cass, Forrester’s Online Community Manager
A rather sad paradox, where fear has overtaken an opportunity to improve relationships with patients and clients. While this may not hold true for every pharmaceutical company, I recently met one who had banned it’s employees from monitoring blogs, social media and the online conversation. … Continue readingTroubled, Some Pharmaceuticals Turn a Blind Eye to the Blogosphere
You’ve noticed I’ve published several other social networking videos last week and a few days before that, but this one really takes the cake. See more funny videos at CollegeHumor Facebook Gangsta (NSFW, Language and Inappropriate scenes, PG 13, but nothing compared to what you … Continue readingVideo: Facebook Gansta is crazy del.icio.us
We’re in a new era, never before, with such great ease has an individual been able to create their own personal brand using cheap –and sometimes free– online publishing tools. Google, our new Yellow pages, makes it easy to find, sort, and prioritize individuals based … Continue readingThe Opportunities and Challenges of Corporate, Team, and Personal Blogs
Several of my former colleagues, friends, or family are on the job prowl. I’m always happy to help others, as many have helped me. A few however, want to join the conversation, they immediately started blogs, twitter, and the like as they’ve heard of the … Continue readingBuild Your Network Before You Need Them
I’m doing research around how different ages using social networks, communities, and virtual worlds by age, and will compile this list as it grows. I’m looking for established community sites that are mature enough to work with brands. There is already so much coverage on … Continue readingList of Communities, Virtual Worlds, and Social Networks for Youth, Boomers, Retired, and Beyond
A new form of the Groundswell has appeared. What’s the Groundswell? We define it as a movement where individuals get what they need from each other, rather from existing institutions. The following hits home so hard for me, as I cover Social Computing as an … Continue readingDangers and Opportunities of the Crowdsourced Company
While I’m not a Friendfeed zealot like respected Steve Rubel, I’m seeing an opportunity for Friendfeed to help corporations further their social media efforts. If you’re not familiar with the Social Media Press Release (SMPR), it’s a process/document that helps press releases to not only … Continue readingHow Brands Will Use FriendFeed
