Slides: Cold Hard Facts on the Ice Bucket Challenge #IceBucketChallenge
Icebucket Challenge: Cold Facts and Stats #icebucketchallenge from Jeremiah Owyang Crowd-based business models and marketing are no stranger to the Web Strategy blog –and now we’re seeing the same effect impact non profits, including the much discussed (and debated) ALS Ice Bucket Challenge. I was curious on the actual impacts of this controversial crowd challenge, and decided to tally up some of the numbers. In this above embedded slideshare, you’ll see facts on buzz, assumptions on water usage, influencer impact, money raised, and bottom line of total donated dollars. Also, in case you’re wondering, I was challenged by Scott Monty, I accepted the ice shower (over my garden –in a nod to our drought) and also donated to ALS —you … Continue readingSlides: Cold Hard Facts on the Ice Bucket Challenge #IceBucketChallenge