How technology enables companies to connect with customers
Well of course I have my answer, but I’ve come to realize there’s a lot of misconception out in the market as to what we really do. Rather than me tell you, I’d want to first learn what you think, so perhaps we, as an … Continue readingWhat Do Analysts Do?
This isn’t a religious post, so if you’re a social media purist, I hope you can have an objective viewpoint about what is happening, before deciding on what’s right and wrong. Although many brands are launching blog or community based to engage in conversations with … Continue readingHow Brands Can “Buy” Social Media
Kara Andrade has an interesting article on Forbes today talking about those who are always online. Yours truly was mentioned, as it’s true, I spend more time in the virtual world than I do in the supposed ‘real’ world. To me, the online world mirrors … Continue readingLife Imitates Art Web
This is an advertisement for Forrester services. I share a lot on this public blog, and we should be thankful my employer is so gracious to encourage this, so please show the same respect as you would to my other posts. For some history, I … Continue readingUpcoming Social Computing Workshop
(Although dated, this video explains the movement) When we look back, humans have been creating content on the web since the start, in fact, we often manually choose which document will link to another, which webpage will link to another, which keywords, tags, and metadata … Continue readingVideo: The Blurred Lines of “Social” Media
There’s something great about seeing social media being used to make real differences in people’s lives, beyond branding and business. If you’ve not been aware, there’s quite a disaster happening in Iowa as floods are destroying the established infrastructure, buildings, and peoples homes. The Red … Continue readingRed Cross Reaches During Iowa Floods
(Left: New analyst, Steven Noble and John Cass, Online Community Manager, stroll with me in Cambridge after work) A while ago, I mentioned a public call for resumes for Forrester’s Community Manager role, we even heard from the hiring manager, Michele Frost, who is our … Continue readingPlease Welcome John Cass, Forrester’s Online Community Manager
A rather sad paradox, where fear has overtaken an opportunity to improve relationships with patients and clients. While this may not hold true for every pharmaceutical company, I recently met one who had banned it’s employees from monitoring blogs, social media and the online conversation. … Continue readingTroubled, Some Pharmaceuticals Turn a Blind Eye to the Blogosphere
You’ve noticed I’ve published several other social networking videos last week and a few days before that, but this one really takes the cake. See more funny videos at CollegeHumor Facebook Gangsta (NSFW, Language and Inappropriate scenes, PG 13, but nothing compared to what you … Continue readingVideo: Facebook Gansta is crazy del.icio.us
We’re in a new era, never before, with such great ease has an individual been able to create their own personal brand using cheap –and sometimes free– online publishing tools. Google, our new Yellow pages, makes it easy to find, sort, and prioritize individuals based … Continue readingThe Opportunities and Challenges of Corporate, Team, and Personal Blogs
