How technology enables companies to connect with customers
The rapture of social media paralyzes some brands Recently, I’ve spoken to a few large brands that have been getting the sermon from a few social media consultants about damnation to hell if they don’t convert. These type of scare tactics include suggesting radical change … Continue readingHow to Overcome Social Media Scare Tactics
Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going … Continue readingWeb Strategy: The Evolution of Brands on Twitter
I’ve been a supporter of the Company Customer Pact, which is a set of guidelines put forth by Get Satisfaction and friends on how both individual customers as well as brands should behave in this ‘social contract’. Since it’s launch (I believe Feb 08) there’s … Continue readingWhy Social Contracts like the “Company Customer Pact” are slow to adopt
Yesterday morning, I sent over an email to Todd Defren and Brian Solis, champions of the Social Media Press Release (which I’ve critiqued in the past) offering some suggestions. Recently, I’ve been receiving some press releases where the real important news isn’t in the leading … Continue readingPress Releases: Content Formatting in the Age of 140 Characters
Well not really. My new friend Avi Bhatnagar showed me this clever viral video that combines personalization, as well as a social marketing impact. You can add your friends in the ‘spread this’ page to spread it among your friends and family, you can create … Continue readingVideo: I’m Running For President of the United States
I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Ben Ling, former Googler joined Facebook as Platform Evangelist, and now leaves Facebook going back to Google … Continue readingPeople on the Move in the Social Media Industry: August 15, 2008
Video Above: Musician Ronald Jenkees messin with an e-piano sound. (If you’re using a feedreader or email access this post to see videos) Update: he’s now added this song as a higher quality MP3, available on his blog. I’m taking a break from my normal … Continue readingInterview with Musician Ronald Jenkees: How YouTube helped to carve out a career
Rodney Rumford bluntly points out in this latest post about 33 Brands That Suck on Twitter (be sure to read the comments for more color). Most of them have been “Hijacked” (their corporate name scooped by an individual) and many remain dormant. Having a successful … Continue readingWhy Brands Are Unsuccessful in Twitter
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: August 13, 2008
If you work at an online media company, or are a stakeholder for content on a corporate website, forward this to the decision makers and engage in an email or in person dialog. How Media and Marketers are Missing an Opportunity A few days ago, … Continue readingWhy Media and Corporations Should Allow Content to be Embeddable
