Before you invest time and money in a widget strategy, you better know the challenges. This applies to VCs, Web Strategists, Developers, and even Social network companies An Objective View In this blog, I strive to provide a balanced viewpoint of both the benefits and … Continue readingThe Many Challenges of Widgets
Click To Play In my role, I get briefed by companies that I cover in my space (social networks, widgets, and related products). If I feel the speaker is strong, and can deliver a succinct message that’s helpful to my audience, I’ll do a video. … Continue readingVideo: How the Web Strategist should approach Widgets, with Ro Choy of RockYou (4:30)
(Left: I met and interviewed MySpace’s team Will and Jim) I just got back from the brand spanking new SF MySpace office, an event tonight that was catered to the new developer platform which they announced today. This post isn’t aimed at developers, but at … Continue readingFirstTake: The Web Strategist should watch –but wait– for the MySpace Developer Platform
A Widget Case Study Yesterday, I gave a teleconference on Facebook as a ready-made marketing program. I gave a few examples of success, and the audience was hungry for success metrics and numbers. One of the case examples was about rebranding an application/widget in this … Continue readingCase Study: How Sony Leveraged A Popular “Vampire” Facebook Widget To Reach It’s Community
Why Web Strategists should consider widgets Expect widgets to act like a network, the span over many different containers like social networks, websites, and blogs. Since widgets are opt-in by the publisher or social network member, it’s a great way to track who’s actually interested … Continue readingWhat Growth In Widget Networks Means To The Web Strategist
I’m watching more closely the movement within the widget industry, it’s growing quickly, and we expect 2008 to have some serious growth from this market. Expect widget advertising networks to appear this year, and as a result, the need to measure and watch this distributed … Continue readingList of companies that measure widget measurement or metrics
Dave McClure (who helps teach the Stanford Facebook class, and runs the Graphing Social Patterns conference), Justin Smith (of Inside Facebook), Rodney Rumford (of FaceReviews), and myself brainstormed last night trying to understand the current state and direction of the emerging widget industry. The widget … Continue readingLearnings from the Widget Roundtable
[Viral Marketing doesn’t work, tell everyone you know] Left: Dave McClure is being Ironic. According to Flickr, this is my MOST popular photograph, even more popular than my photo that got on digg and received 200,000 views. Problems Currently, there are over 13,000 widgets on … Continue readingWidget Roundtable: Categorizing the Industry
Click To Play I met up with CEO Jennifer Cooper of Mixercast (Widget mashup platform) last week in San Mateo (where several new startups are starting to call home, one was YouTube). We chatted over wine about the different phases of the web, and she … Continue readingVideo, Evolution of the Internet: Analog to Digital, Portals, and Social Networks (5:00)
