Left Image: Companies can monitor and manage the discussions in their marketplace, screenshot of Jive Market Engagement This post was collaboratively written on a wiki with my colleague R “Ray” Wang who focuses on enterprise strategies such as CRM. My focus is on customer strategy … Continue readingJive and Radian6 Partner: Great For Business, But Could Fragment IT Systems
Mzinga is one of the companies that I closely watch, in fact, they were in my recent Wave, which was started last summer, and performed well. I’ve been hearing from multiple sources in a variety of folks that Mzinga is undergoing some changes. With the … Continue readingExpect Changes at Mzinga
Over the last year I’ve been trained to make my points not just with opinion but with data, so I’ve done just that with this experiment. In a crowded market (esp if you’ve 100 competitors) having an at-par product isn’t enough. Strategic market will out … Continue readingThe Unrecognizable Taglines of the Community Platform Space
After a recent discussion with the CMO of one of these vendors (I’ll tell you later who it is, newly minted CMO of Lithium Sanjay has revealed himself in the comments) we both were discussing the different taglines for the vendors in the wave, and … Continue readingQuiz: Can you Identify the Taglines of Community Platforms?
Clients can access the full report The Forrester Waveâ„¢: Community Platforms, Q1 2009 on the Forrester site, however the high level findings are available below, as with all of our reports, we stand by our products. Communities are a powerful way for businesses to grow … Continue readingForrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)
Cisco launches “Entertainment Operating System” (EOS) I spent the day with Cisco’s Eos team a few weeks ago in their shiny SF offices, and learned a great deal about their SaaS platform and intentions to provide a community platform to the media industry, much of … Continue readingCisco launches Community Platform “EOS” and aims at Media Industry
Given the state of the economy, monetization is at top of mind for this blooming social media industry, in fact, we’re not seeing a tremendous amount of it. I can see some entry level opportunities for community platforms, here’s some quick ideas that have been … Continue readingUntapped Community Platform Business Models
Wave report to segment market leaders in a crowded industry I’m over the hump of this laborious research project to determine which of the 90 community platform vendors are enterprise worthy for Fortune 5000 interactive marketers. Enterprise brands seek ‘Community Solution Partner’ I firmly believe … Continue readingStatus: Forrester Wave Report for Community Platforms, Analysis Process (Part 3/4)
LiveWorld now introduces “LiveBar” and Mark Hendrickson from Techcrunch has a review showing now any static website that embeds this lightweight social script. I first saw mockups of this product a few months ago from LiveWorld, and it seemed impressive, but unlike embedding chat, comments, … Continue readingNow nearly any website can now be “Social” with LiveBar
