Social Network Stats: Facebook, MySpace, Reunion (Jan, 2008)

Update Nov 2008: I’ve started a new list of data, with links to new sources on this page Social Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008.

Every so often as an Analyst I get numbers from some of the companies I cover (I’m mainly covering social networks now), here are some that I’ve received from Reunion, I feel it’s helpful to share this with my readers.

The ones from MySpace are handed to me from a member of the press, someone I have no reason not to trust, and the Facebook stats are from their own site.


Quick Analysis: The hot talked company Facebook has the highest growth rate, and at Forrester we predict it to achieve the same number of registered users as MySpace in Q4 of 2008, or early 2009 given the current growth rates. The widget platform, which launched summer 2007 has had strong growth as more than 13,000 applications have been launched. Please don’t call this the MySpace killer as each of these sites serves a different demographic, with a different purpose, and different tools. Facebook is more of a ‘lifestyle’ play that allows members to connect to each other.

General Growth
* More than 60 million active users
* An average of 250,000 new registrations per day since Jan. 2007
* An average of 3% weekly growth since Jan. 2007
* Active users doubling every 6 months

User Demographics
* Over 55,000 regional, work-related, collegiate, and high school networks
* More than half of Facebook users are outside of college
* The fastest growing demographic is those 25 years old and older
* Maintain 85 percent market share of 4-year U.S. universities

User Engagement
* Sixth-most trafficked site in the United States (comScore)
* More than 65 billion page views per month
* More than half of active users return daily
* People spend an average of 20 minutes on the site daily (comScore)

* No. 1 photo sharing application on the Web (comScore)
* Photo application draws more than twice as much traffic as the next three sites combined (comScore)
* More than 14 million photos uploaded daily
* More than 6 million active user groups on the site

International Growth
* Canada has the most users outside of the United States, with more than 7 million active users
* The U.K. is the third largest country with more than 7 million active users
* Remaining top 10 countries in order of active users (outside of the U.S., Canada and UK): Australia, Turkey, Sweden, Norway, South Africa, France, Hong Kong

* Over 7,000 applications have been built on Facebook Platform
* 100 new applications added per day
* More than 80% of Facebook members have used at least one application built on Facebook Platform


Quick Analysis: MySpace the largest Social Network in North America maintains a dominant position as media site, primarily aimed at youth, giving them the opportunity to relate to brands and bands, as well as self-express. This site will continue to do with advertisers and marketers. Expect to see more TV and video networks to integrate and work with MySpace, who has the new generation that Generation X was to MTV.

· MySpace has more than 110 million monthly active users
around the globe
· We are the country’s trafficked site on the Internet
· 85% of MySpace users are of voting age (18 or older)
· 1 in 4 Americans is on MySpace, in the UK it’s as common to
have a MySpace as it is to own a dog

·On average 300,000 new people sign up to MySpace every day,
this month we broke a record and had 4.5 billion page views to the
site in one day.

We are localized and translated in more than 20 international
territories: U.S., UK, Japan, Australia, France, Germany, Ireland, Italy,
Spain, Mexico, Canada, Netherlands, New Zealand, MySpace en
Espanol, Latin America, Austria, Sweden, Norway, Denmark and

·MySpace is one of the fastest growing websites of all time,
we have:
·100 Billion rows of data
·14 Billion comments on the site
·20 Billion mails on the site total
·50 Million mails per day (more than Yahoo, Hotmail,
or Google)
·10 Billion friend relationships
·1.5 Billion images
·8 Million images being uploaded per day
·60,000 new videos being upload to MySpaceTV each day
·More than 8 million artists and bands on MySpace Music
Acts including Lily Allen, Sean Kingston, Arctic
Monkeys, Dane Cook discovered on the site by users

Company Details
·Launched in January 2004
·Acquired by Fox Interactive Media in October 2005
·Los Angeles-based
·Founded by Chris DeWolfe, CEO and Tom Anderson, President


Quick Analysis:
This quiet company is profitable already, and is making some strong growth with repeat users that are buying services from the company, as well as advertising. Reunion caters to an older crowd that is seeking to connect with each other from school, childhood, work, or locations. It’s surprising that this company has 32 million registered and is already profitable.

·Over 32 Million Registered Members, and Growing
·70+ Million Site People Searches Actively Tracked
·7+ Million Avg. Unique Visitors Monthly
·700,000+ Paying Subscribers

Update Nov 20th from Kate at Reunion:
·50 million total registered members
·Adding 1.6 million+ members monthly (mostly adults)
·Nearly 1 million active paying subscribers

Competitive Detail
·Critical Mass of Post-Facebook Members, with 90% Over 25 Years Old
·Patented Technology to Keep Address Book Updated
·Proven, Balanced Revenue Model: Higher Value/Member With Subscription Model

Financial Summary
·Profitable Revenue Growth of over 100% every year without any external capital
·Ranked #664 in Inc. 5000 Top Companies
·4th Fastest-Growing Company in Los Angeles (LA Business Journal)
·Recently took 1st outside investment of $25M from Oak to accelerate growth

I’m thinking about publishing these numbers once a quarter or once a month, if you’re a company that’s in the social networking space, you can send me some valid and confirmed numbers at my email, listed on my contact page. These are not really centralized anywhere in the industry, and I think it could be of a service to everyone.

Update Nov 2008: I’ve started a new list of data, with links to new sources on this page Social Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008.

316 Replies to “Social Network Stats: Facebook, MySpace, Reunion (Jan, 2008)”

  1. This is interesting data, and will be useful to watch over time. It’s always interesting to know how the data is derived, so perhaps some exploration of the numbers in future posts would also be helpful.

  2. Hi Jeremiah,

    I´m a spanish strategist, a new one, trying to learn things on this world that I´m starting to love. I´ve to tell you, man, you are my main source of Knowledge, thank you very much. I´ve learned more in last month than in the pervious one, owe you one. If you ever come to Madrid a dinner on me.

  3. Jeremiah, interesting stuff! Haven’t been very aware of what is happening with Reunion, seemed to me on a short look in the past that it was similar to something like Classmates, but you’ve inspired me to have a better look.

    FYI, a little plug if I may for a blog post I made yesterday of some of the top Facebook cities in the U.S., U.K. & Canada if you and your readers are interested:

    – J.

  4. i know it’s hard to make applesauce out of oranges, but if you could choose a smaller set of comparison stats to measure across each that would be helpful to summarize, perhaps in tabular or visual format (ex: monthly uniques, time on site per day/mo).

    otherwise, very interesting stuff & please do it as frequently as you’re willing to release 🙂

  5. When MySpace says active users do they separate out one user who has multiple accounts?

    My guess is that there is at least a 20% overlap which would massively impact the stats.

  6. Thanks so much Jeremiah — I just passed this onto an interactive company I am speaking with, who says some of their clients are clamoring to be on Facebook or MySpace. This info if helps to put social media strategies in perspective. I love your site because I love the cold, hard data!

  7. I just want to say Thanks.
    I like your blog, great info, and really helpful.

    Is there any data source about vertical networks?


  8. Jeremiah, is there a way to find out the rates at which countries’ networks on Facebook are growing? I know that the Israel Network (currently at 328,945) has seen tremendous growth over the past five months and am very curious to see how it compares to the growth of the Top 10 most-active countries that you mention.



  9. This is really helpful Jeremiah, as it’s difficult to find these stats beyond some very basic comparative charts. Look forward to the next update.


  10. I read on Aaron Wall’s blog yesterday that Social Networking does not really generate sales for business’s. Is social networking just what it says… social networking or are business’s able to convert traffic to sales?

  11. I’m an independent analyst in mobile social networking. I spent most of 2007 focusing on the topic and last week finished a market research report about it which Informa Telecoms & Media will publish before the end of this month. For more information about that resource, please visit

    I feel that 2008 could be ripe for forming an industry association to serve the needs of all those who are providing products and services for virtual communities. I have looked around and not found a place where the “players” are represented and playing a role in their own future. Do you know of one?

    One of the critical needs which an industry association could address is data reporting (consistent, clearly defined and eventually consolidated). There would be other objectives, of course, but I would like to hear/read what you think of the possibilities of forming an industry association for social networking covering on-line as well as mobile markets, and for such a body to pool the industry’s data in the way valuable data are gathered for mobile and telecommunications markets.

  12. Informative stats!

    But would anyone happen to know the number of businesses (business members) registered on MySpace and Facebook?

  13. These are interesting stats, but what I would really like to know is; what is the average number of page views per visitor for the ‘social networking’ web site sector?

    I tried to do some reverse engineering but the numbers don’t quite connect.. I am going ‘guestimate’ that its somewhere north of 7 pages per day/per user. Do you think that’s a conservative guess? Can anyone (Jeremiah in particular) provide me that info? We’re looking at developing a more local social site that will try to draw users in to post/chat/comment on local happenings/events/news. Think there’s room for that?

  14. Hi All …. WoW now I know why this kid is so
    …. Wild About MySpace …..

    “On average 300,000 new people sign up to MySpace every day”, this month we broke a record and had 4.5 billion page views to the site in one day.

    …. Psycho Kid Is Obsessed With Myspace Submitted By: (watchVideo) — Look out Angry Kid here comes the Myspace Obsessed Psycho Kid.

    All my best to you and your “myspace”
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  15. There are many social networking services operated like,, etc. is being operated by MySpace is an online community that lets you meet your friends’ friends. These are popular sites especially among youths. We can judge the popularity of these sites by seeing their ranking in Alexa. Orkut has been steadily rising on the Alexa charts but MySpace is still significantly bigger than

  16. Excellent work, we are the first finance engine to link our CRM to SNS’s and this has help prioritise our features. Thanks, if you ever want to collect wholesale inbound source stats (channel breakdown to each SNS as a destination) we would be happy to contribute or host/sponsor it. Great work, this could be a hugely valuable service.

    Cheers, Pete
    CEO | the web finance engine

  17. Good report overall. Good to see some analysis of usage across the SN spectrum.

    Can you provide reference for Facebook daily Photo upload statistic (14M photo uploads/per day)

    and clarify 2 items from following:
    “Photo application draws more than twice as much traffic as the next three sites combined (comScore)”

    Which facebook photo application did you consider?

    #2 which three other apps (I suppose you meant facebook apps ) from comscore report did you consider for this conclusion?


  18. Jeremiah,
    Neilsen Online reported a 5% decline in the number of unique visitors to Facebook in the UK in January 08. Is this a one time bump or the start of a trend? Have you seen anything similar for the USA or Canada?

  19. This post is VERY old (in terms of the internet)

    everyone should click on the “Digest” and “Social Networking” category on the right nav to get latest stats.

  20. I’m curious how non-profits are using social networking. I volunteer at an exotic animal sanctuary. We can’t take all the animals we get calls about (someone buys a mountain lion then realizes it doesn’t make a good pet — go figure…). At this point all the staff can do is say, “Sorry we can’t take it”. Trying to figure out a way to put people who are trying to get rid of an animal in touch with someone who is in a position to take it. Was wondering if a social networking site could be of use in this, but generally speaking the demographic is older and not necessarily tech-savvy…

  21. Jeremiah, in reference to the online Social Networking space in general, what are the demographic and psychographic profiles of site users.

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  24. Something like this you can find in the Netherlands (population 16 mil). Big social network (Hyves, 6 mil users), big schoolfriends site (Schoolbank, 5 mil), guess which is profitable. What about

  25. Hello, great article! I wished I’d discovered your blog much sooner 😉 The data is sound; have you got access to a breakdown per country? E.g. the top 10 countries, how do they compare in terms of user base and activity?


  26. I joined another 100% Free Social Networking site called Yuwie and they have paid ME over $1355.00 so far for my activity on the site and the activity of people I refer to the site down 10 levels!
    I still have a MySpace profile, but Yuwie is much more fun and they PAY their members a portion of the ad revenue they generate from the ads!

    MySpace doesn’t do that!

  27. Am loving your articles, businesses can now leverage the full impact of streaming media in all their marketing and communications with the HelloWorld studio. This is social networking on steroids! No more typing your emails – we show you how to send VIDEO email. Need to broadcast your message live to the masses? Do that easily with your own TV show from your own web or from our Helloworld platform. Blogging is easier and more personalised with VIDEO.

  28. I am an avid reader of your blog and have been hoping for an update on these stats – are you aware of any new numbers out there?

    As always, wonderful post!

  29. First, interesting article. Myspace was not founded by Tom Anderson(39)and Chris DeWolfe(42). It was created by a back room programmer and brought to life by Brad Greenspan (Former Intermix CEO). Chris was working for Spam company and was assigned to Myspace. Tom was hired much later after Myspace was already started. Second, Myspace is clearly beginning to experience gradual extinction as newer, faster, user rich communities arise. Just as Friendster, the question is will the site still be relevant in 2, 3, or even 4 years from now?

  30. yes your right that facebook,myspace,is really fantastic social networkings sits and facebook also have unlimited applications to add that is really enjoyable and more millions user are active and using daily one is me.

  31. I have experienced and read a fair amount of comparisons between Facebook and MySpace. One thing stands out- there are Facebook zealots out there. Really hostile commentary constantly hovering over poorly articulated predictions
    of the demise and “ugliness” of MySpace. Granted MySpace attracts the “ordinary” tech illiterate layteen-adult but maybe that is the whole point.
    Any dummy can make a MySpace page and get prompted to perhaps improve it (or uglify it). For some this results in shocking displays of bizarre aesthetics.
    However MySpace has not taken an interest in imposing many standards on
    how people should present themselves because according to legend this
    networking site was intended for artists and musicians. Tell an artist how to present art or a musician how to promote acid punk and your likely
    going to see a furrowed brow and perhaps other unfavorable body language.
    Try it out. If you get a good response maybe think about formulating a contract.

    Facebook is supposed to be more dignified, streamlined and coherent. To achieve this there are imposed limits to customization. This is great.
    It would be a shame if the demographic that loves white space and uniformity didn’t have a place to go to feel socially accepted and engaged. But what is truly interesting is the hostility projected at MySpace that describes not so much preferences for efficiency in communication but rather is more reminiscent of the first time the angry
    white male authority league saw Elvis Presley gyrate on Ed Sullivan or the first business executive seeing his daughter wearing the first AC-DC teeshirt.

    It’s a social phenomena and less of a truly technical debate. Add on top of this the obsession with beating MySpace at it’s own game and what do we get? More of the unwashed masses on Facebook asking for customization.
    What happens when Facebook becomes just another MySpace? Pandemonium?

    I saw my favorite band on Facebook recently. Somehow they made the page look kind of wild. Facebook zealots be warned. Be careful when competing
    with the brutish MySpace “ugliness” popularity lest you become what you profess to hate.

  32. Hello my name is Juan ans I am doing a paper comparing myspace, facebook, and likedin. Can you tell me what you think about liknde in? Thank you. This website is EXTREMELY helpful

  33. Jeremiah,

    Can you keep an eye on, we have made license plates into email addresses so that now people can communicate with each other. Every one is already set for its use and no signing up, just input a Plate of interest and Communicate a message to that person. We made the software for your mobile device too, We anticipate good growth this year and it would be cool to see you cover our number growth from early on. ~Andy

  34. Hey Jeremiah and Andrew, I’ve heard about It’s a great site!! I think it would be interesting to see some statistics on the growth of this company. Looking forward to seeing your coverage.

  35. Hey thanks this will be very helpful in this paper i amwriting on the dangers and benefits of facebook and myspace…you’ll be mentioned in it as a refernece if thats ok with you

  36. I enjoyed your posting above very much, thank you. I would like to be added to your email listing for your next social networking stats 🙂
    Mark C

  37. take a look at great new website that has just been launched,
    it has more features and allows someone to be different and not sheepishly follow the ordinary masses.
    One can do what all the other sites allow such as profiles, communities, upload photos and videos, blog plus you can post journals, event calendar, classified ads, email outside the network, etc.
    I guess there is room for everyone and every taste.

  38. Hi Jeremia! I am Alberto Gacimartin from Spain. Could you help me? I need know a stats about Facebook such as: percentages in Sweden, Denmark and Norway about: 1.Sent/received photos or videos; 2. Mobile messaging (sen one or more SMS);3.Mobile social networkers.

    Thank you!

  39. Hi,

    I was wondering if you’ve got some stats on usage overlap.. i.e. on average how many social services are used by 1 user?

    I’m doing some research on this.



  40. Thank you so much, my debate on the benefits of social networking sites is now a lot more substantial.

  41. Jeremiah thank you for this info its awesome!!!!.

    I´m a Phd student working on my thesis about the use of internet and mobile phones for achieving a real debate between politics and citizens in order to get a real democracy in Latin America.

    could you explain me, how i can contact Social Network´s managers to ask about stats of user a little bit more specific.

    Thank you for your help

    Juan Carlos

  42. real demographic data would say what kind of people use these sites, such as education level, income, background, etc. this post is garbage.

  43. I am curious if there is a demographic cut for social networks by gender and ethnicity. If we are target marketing a specific ethnic group, which social networks do they use? What % of Facebook users are: African Heritage, Hispanic, Native Lands, women, gay, disabled, etc.

  44. Jeremiah–Did you catch this story from the BBC suggesting that social networks are becoming email 2.0?

    I’m a freelance journalist based in Japan and I’m writing a short piece on social networks for a locally published lifestyle magazine called Kaleidoscope. I’d like to get your view on the BBC article. I don’t quite see how you how you can think of social networks as email. Please let me know if I can quote you. If not, any comments just for my understanding will be helpful.
    John Boyd
    tel: 81-44-873-4103

  45. This is interesting. I am doing a project and this is extremly helpful! thank you!


  46. I am doing some research for my sociology class and am looking at gender differences among social networking sites such as who uses them more male or females. What they are using them for friends, dating, networking. The age difference in users. I did find your information very helpful for some of my research. But was wondering if you had looked in to gender differences among social networking sites.

  47. I still think that facebook is better than myspace because of all of the aplications and fun things you can do. Its much easier to use for me.

  48. Facebook and MySpace are great. The next thing they should work on should be data reporting consistent clearly and defined data reporting. I’m wondering if there is space for a new generation of social-interaction web sites?
    Lydia, editor of westhost review

  49. Anon

    That’s ridonkulous! The point is there are no comparative stats that accurately measure all social networks, so by collecting what we can, it’s one step closer. The thing you don’t realize is the numbers aren’t as important as the trends.

  50. Due to lack of references i do not believe the statistics set before me. In your next blog i recommend referencing where u get your information.

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