I’ve been speaking to a few folks from Fortune 5000 companies that don’t understand the social web, this post is intended to propel them forward, I’ll be as succinct as possible. The goals of the traditional web marketing program is to create a ‘funnel’ and … Continue readingHow to catch a fish
Update: Several have suggested that this announcement is nothing new, (See initial announcement in 2006) and upon further investigation (and a quick email exchange with the Facebook team) confirms this to be right. What’s new is that it’s now easier to do than before. Regardless, … Continue readingWhat Facebook’s Developer Announcement means: How Community can be Portable
So, you’re going to launch a social media campaign huh? You’ve got all the tools, resources, and processes together, but did you remember to set some goals? I get to meet and talk to many companies that are adopting social media from a variety of … Continue readingWhy Your Social Media Plan should have Success Metrics
Why Web Strategists should consider widgets Expect widgets to act like a network, the span over many different containers like social networks, websites, and blogs. Since widgets are opt-in by the publisher or social network member, it’s a great way to track who’s actually interested … Continue readingWhat Growth In Widget Networks Means To The Web Strategist
Recently, I met a developer who was frustrated. This web developer had been programming and developing websites for nearly 10 years, but admitted he was having a very hard time keeping up with the younger faster developers that knew the new languages. It’s not really … Continue readingWhat to do when Web Developers get stale
Yesterday, I spoke on a panel to over 100 of Cisco’s global marketing professionals with Jennifer Jones of the famed Marketing Voices podcast, and Nancy Bhagat of Intel’s integrated marketing department. Jennifer who is known for assembling the greatest social media marketers on her podcast … Continue readingCorporate marketing must evolve from controller to enabler
To preface this post, be very clear that the participants are the owners of the community. I write this in context of who within an organization is spearheading and leading the community business program. This post is really aimed at those in the corporations who … Continue readingWho leads the Social Media Programs in the Enterprise: IT or Business?
For 2 minutes, forget about these tools: Seesmic, Facebook, Ustream, Justin TV, Blogs, Forums, RSS, Utterz, and all the rest of the tools I listed out. I’m seeing a lot of web strategists over focused on the tools. Secondly, I’ve even seen a few social … Continue readingStop Fondling the Hammer, and Focus on the House
